REGISTER
($395 per person or 4 tix for price of 3)
Where
Thomson Reuters
3 Times Square
30th Floor
New York, NY 10036
Questions?
Samantha Wreaks
Gramercy Institute
212-752-0151
swreaks@financialadvertising.com
GRAMERCY FORUM: NYC
Our Year Ahead: Strategies for Success in Financial Marketing
The Gramercy Institute is pleased to announce a remarkable gathering of the top minds in financial services marketing. Gramercy Forum: NYC takes place at Thomson Reuters’ 30th Floor Auditorium (3 Times Square) in New York City on Thursday morning January 21, 2016 (8:00AM-12:30 PM). Breakfast will be served.
Here, the very brightest senior leaders at the world's top financial and marketing brands will be chiming-in on our overarching theme: Our Year Ahead: Strategies for Success in Financial Marketing.
AGENDA
8:00 BREAKFAST: Breakfast is Served
8:30 OPENING REMARKS: Tomorrow’s Tools & Strategies?
- Bill Wreaks, Chief Analyst, Gramercy Institute
8:50 PANEL: Today & Tomorrow: Media Strategies for Financial Marketing Success
- Tammy Cash, EVP, Head of Marketing, Horizons Exchange Traded Funds
- Eric van den Heuvel, Managing Director, Media, The Gate NY
- Walter Mills, President, AndWalter Inc.
- Bob Verrico, Executive Chairman, InvestingChannel
9:25 PRESENTATION:
Intuitive Insights: 2016-Year Of The Syncopated Strategy (Part 1)
- Greg Yates, Chief Creative Officer, InvestingChannel
9:55 PANEL: Content Strategies that Work (& Why) in Financial Marketing
- Jessica April, Reuters Global Head of Strategic Partnerships, Reuters
- Jared Barchus, Global Social Media Community Manager, Morgan Stanley
- Mike Goldberg, Director, Global Content Marketing, Dun & Bradstreet
- Robert Hawryluk , AVP, Director, Retirement Content, Prudential Financial
10:30 BREAK: Coffee & Conversation
11:00 PANEL: Leveraging (and Enhancing)The Financial Brand in 2016
- Mark DiMassimo, CEO & Chief Creative Officer, DiMassimo Goldstein
- Jon Ellenberg, SVP, Brand Delivery-Affluent Seg., Global Wealth & Invst. Mgmnt, Bank of America
- Jason Farago, Head of Marketing & Communications, Americas, Real Assets, Deutsche Asset Management
- Teri James, Managing Director, Head of Marketing & Communications, Conning
- Tony Mirenda, Managing Director, Head of Global Communications, Moodys Corporation
11:40 PANEL: The Customer Journey: Why It Matters Now More Than Ever in Financial
- Craig Dunham, General Manager & VP of Financial Services, Seismic
- Georgia Galanoudis, Managing Director, IMPRINT, a Sullivan Content Lab
- Mark Ly, Chief Operating Officer, Investopedia
- Hunter Ricks, Manager, Content Marketing & Social Media, Lincoln Financial Group
12:15 CLOSING REMARKS: Industry Snapshot-Trends in Financial Marketing
12:30 FORUM CLOSES
REGISTER
($395 per person or 4 tix for price of 3)