Microsoft at the Domain: Planning Your Competitive Growth
Strategy Using Market Research
Join us for an Interactive Workshop designed to teach you the process of identifying business growth strategies. This hands-on session will give you the tools to start getting better competitive analysis and using market research.
We will work as a large group, individually and in small groups so that you leave the session with some valuable information for use in your business. Please bring your laptop.
Things we will cover in discussions and hands-on exercises:
1. Defining your business in a clear concise way.
2. Identifying your competitors and their current strategies.
3. Discussing how market research helps clarify your competitive set.
4. Overview of how surveys and focus groups can help you gain new market insights.
Presented by: Sharon V. Munroe, Founder, NGrowthMode
