Thursday February 25, 2016 from 4:00 PM to 6:00 PM CST
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320 N. Damen Avenue
First floor
Chicago, IL 60612

Driving Directions 


Dionne Moore 

Healthy" Marketing- Launching and
Leads for Food Businesses

Just in time for Heart Health Awareness Month, The Hatchery is running a specialized marketing seminar to help you target health- oriented consumers by positioning your company as a lifestyle brand. Learn how to engage the right type of customer in an authentic manner.

In this seminar, holistic strategy coach Sarah Baker shares the tools and steps it takes to create a strong marketing and launch plan to help generate leads and sales. We will talk about strategies for a successful launch, how to generate digital followers and leads, and how to sell to your wellness product to the LOHAS market.


  • How to set your brand apart from the crowd
  • How to think like your customer and target market, so that you can “speak” to them in their own language
  • How to generate leads online for increased engagement and sales
  •  How to stay organized and on top of growth with our strategies
  •  The importance of automation in email marketing and lead generation, and how to do it

About the Speaker:
Sarah Baker is the founder of the BalancedBabe.com and the BeHealthful Retreat series. Being a serial entrepreneur in the holistic health industry, she specializes in strategy coaching for wellness startups and conscious companies. She has worked and partnered with brands such as Jewel Osco, Whole Foods, Meijers, Kevita Probiotics, Lifeway Keifer, Social Enjoyments and more. Her primary business, Balanced Babe, is a multi-media digital platform that provides educational yet approachable content for women who want to lead an enriched holistic lifestyle..

This seminar is produced by The Hatchery, a collaboration between ICNC and Accion Chicago to bring education, capital, and support to the Chicagoland food entrepreneur community. Food entrepreneurship programming is funded in part by: