Regus Rialto: Bootstrapping Your Brand

*Two day workshop:
Wednesday and Thursday February 24 & 25th, 10-12 PM

In this workshop you will develop and document guidelines for your brand identity, guidelines for imagery use, and guidelines for the voice of your brand. You'll do this by looking at your offerings, your customers, your competition, and your market position, then deciding how to brand yourself in that context.

*Day one of this two day workshop you’ll identify who you are as a brand and your brand values including personality descriptors. Additionally, you’ll determine the same for your target customer(s). There will be homework day one in order to help you determine your competition, how to set yourself apart from them and more!

*Day two of this two day workshop you’ll develop a Brand Personality Statement, develop key descriptors, identity how the products and services you offer serve your customer base and articulate why your customer needs what you have to offer! We’ll review a small business style guide, as you begin to develop your brand guidelines and more. Last, but not least, we’ll end the day with a panel discussion. Dawn will cover core identity and how it looks in email and social media marketing, Sam will answer questions related to webdesign, and online marketing, and Jess will cover graphic design and your brand.

Presented by: Dawn Weathersbee, Sam Fagan and Jess Warren

Dawn Weathersbee manages brand communications: serving entrepreneurs who need help identifying their place in their market, developing their identity in that market, and maintaining their brand identity through small business PR strategies. When small businesses need direction, support, and quality communications that represent them well, Dawn is there to help.

Sam Fagan is a web designer of 10 years who, ultimately, considers herself a storyteller. Founder of Design It Please, Samantha has a passion for helping small businesses and non-profits tell their story online.

Jess Warren is a freelance graphic designer who creates logos, layouts and marketing materials while nurturing her close client relationships. She has a passion for teaching and enjoys sharing her expertise in not only design, but also strategic social media and public relations campaigns. And if you're lucky, you'll hear her say "y'all" in her native New York accent.