Local Hands-on Learning Coming to Mississauga, ON
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Building an Engaging Email
Mississauga, ON  |  Thursday, Feb 11th  |  1pm-5:00pm  |  $129.00

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Mississauga Golf & Country Club
Tudor Room
1725 Mississauga Road
Mississauga, ON L5H 2K4

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Join us for an informative local product training workshop and discover the Constant Contact Toolkit. Your workshop host will be Vito Marchese - An Authorized Local Expert with Constant Contact®.

This fundamental workshop will cover email marketing from start to finish.  Starting with the step-by-step design process in creating and branding your Master Email Template.  Once the email template has been created, we will discuss content best practices to keep people opening your emails.  We will then discuss important factors in getting your email noticed in the inbox.  We will ensure you know how to segment your audience to deliver a more targeted message, and we will finish the day discussing how to use your email reports to send better emails in the future.  All of this while working alongside the expert trainer in your own Constant Contact account.

Agenda:
During this course we'll cover:

  • Creating and Branding an Email Template with:
  • Company Colors, Logo & Contact Information, Social Media Buttons, and Links
  • Best Practices and Ground Rules for Creating Content
  • Creating Engaging Content in Your Email like:
  • Buttons, Videos, Surveys and Linking
  • Getting your email noticed in the inbox
  • Segmenting and Target Marketing  
  • Uploading and Managing Contacts
  • Analyzing Email Reports

Who Should Attend?
This course doesn't particularly target beginner versus advanced email users.  There is content throughout the course for both beginner and advanced users. Use the course as an opportunity to freshen up your skills and learn what you may have missed when teaching yourself how to use Constant Contact, or use the course as a way to onboard yourself into using Constant Contact as a new user.  Regardless of experience level, everyone leaves the day with plenty of takeaways.

It is recommended that you bring a personal laptop for use during the workshop(s).
IPads and tablets are not sufficient for hands-on activities.

FACILITATOR INFORMATION
Vito Marchese

President and Founder of Whiteboard Studio

Vito Marchese is President and Founder of Whiteboard Studio, a creative advertising agency serving the Greater Toronto Area. He is also an Authorized Local Expert for Constant Contact where he provides resourceful training, seminars and workshops on engagement marketing.

By registering for this event, you consent to Constant Contact sending you commercial email and other communications. You can unsubscribe at any time.
Constant Contact, 1601 Trapelo Road, Waltham, MA 02451. www.constantcontact.com