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Successful Email Marketing with Constant Contact
Hartford, CT • February 19 • 9:00am - 4:00pm • $199
(Only $99 for each additional attendee)

Enroll here

What is it?
This fundamental workshop provides you with the step-by-step design process in creating and branding your Master Email Template. Learn how to confidently set email marketing goals, brand your master template, and increase engagement by using simple yet powerful best practices while working alongside the trainer in your own Constant Contact account. Also, learn how to increase sending reports and getting emails noticed with industry best practices, strategies, and techniques. By learning the essentials in managing your contacts and monitoring your reports, learners will identify ways to increase visibility in an email inbox.

Agenda:
During this full day class we'll cover:

Creating and Branding a Master Template with:Company Colors, Logo & Contact Information, Social Media Buttons, and Links
Best Practices and Ground Rules for Creating Content
Creating Engaging Content in Your Email like: Videos, Advanced Image Editors, Surveys and Linking, Table Properties
Getting Your Emails Noticed through: Subject Line and Sending best practices
Contact Management & Segmentation
Importing your Contacts
Using Tags to Send Campaigns
Analyzing your Email’s Reports like: Reports Available, How to Analyze Reporting, A/B Split Testing

Who Should Attend?
This class is geared towards both new Constant Contact users and those more experienced users that want more efficient ways of creating emails. This session will also provide best practices and teach techniques for creating engaging content for your email communications. By incorporating more advanced Email Marketing techniques and features, learners will take their email to the next level by getting their audience to notice their email and take action!

PRESENTER INFORMATION
April Woodcock
Constant Contact Authorized Local Expert

April works with small to mid-size companies to help them develop a robust online presence by using strategic marketing initiatives. April is an Authorized Local Expert of Constant Contact who presents regularly on email marketing and social media throughout the New England area.She volunteers regularly for the Greater Norwich Chamber of Commerce, SCORE, and Rose City Business Networking International, educating small business in Southeastern Connecticut on effective online marketing tools. She founded the local Biz Blender networking group for the Norwich Chamber, which meets every other month to give business owners an opportunity to speed network with up to 20 other businesses in their community.

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Constant Contact, 1601 Trapelo Road, Waltham, MA 02451. www.constantcontact.com