Local Product Training Workshop

Join us for an informative local product training workshop and discover the Constant Contact Toolkit. Your workshop host will be Vito Marchese - An Authorized Local Expert with Constant Contact®.

This fundamental workshop will cover email marketing from start to finish.  Starting with the step-by-step design process in creating and branding your Master Email Template.  Once the email template has been created, we will discuss content best practices to keep people opening your emails.  We will then discuss important factors in getting your email noticed in the inbox.  We will ensure you know how to segment your audience to deliver a more targeted message, and we will finish the day discussing how to use your email reports to send better emails in the future.  All of this while working alongside the expert trainer in your own Constant Contact account.

Topics in this workshop include:

• Creating and Branding an Email Template with:
• Company Colors, Logo, Social Media Buttons, Links and more
• Best Practices and Ground Rules for Creating Content
• Creating Engaging Content in Your Email like:
• Buttons, Videos, Surveys and Linking
• Getting your email noticed in the inbox
• Permission Marketing Best Practices
• CASL Overview & Review of Tools to Help You Comply
• Segmenting and Target Marketing  
• Use of the Contact Management Interface
• Uploading and Managing Contacts
• List Growth Strategies
• Analyzing Email Reports

About the Speaker:

Vito Marchese is President and Founder of Whiteboard Studio, a creative advertising agency serving the Greater Toronto Area. He is also an Authorized Local Expert for Constant Contact where he provides resourceful training, seminars and workshops on engagement marketing.

LinkedIn: www.linkedin.com/in/vitomarchese

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