February 2016 Program

The ASICS America Case Study

Using the Workplace as a Marketing,

Employee Attraction and Retention Tool

Join our speakers, Tammy Robinson, ASICS Director of Human Resources, David Robbins, ASICS Director of Project Management, and Diane Coles Levine of Workplace Management Solutions, as they present the findings of their case study.

You will learn:

• How the workplace strategy can impact employee attraction and retention
• How the workplace can be used as a company marketing tool
• How to align corporate mission into the workplace location, design and amenities
• Understand the value of community and workplace strategy

A guided tour of ASICS will follow the presentation.  ASICS is an active wear brand primarily known for their running shoes and sponsored athletes.  The tour will include two neighboring buildings with unique workplaces, an indoor NBA sized basketball court, gym, batting cage, company store and healthy cafe.

Thank You to Our Program Sponsors!

Program Sponsorship includes one (1) free program registration for a company representative and a 1-minute introduction of your company.  You will have a table to display your company materials/giveaways at the event.  Your company logo will also be displayed on the program registration site, the Slice of Orange weekly newsletter and the program mailer.