Thursday, March 17, 2016 from
11:30 am to 1:00 pm EST
Lunch/registration: 11:30 am - noon
Program: Noon - 1 pm 

Add to Calendar 


BOB's Brewery at The BOB 
20 Monroe NW
Grand Rapids, MI 49503
Please note venue change. 

Driving Directions 


Jen Gilman

Panel Discussion: Agency Partnerships

Get the most from your PR agency partnership. Whether you’re on the client or agency side – with a large organization or small – it’s critical to start with a clear understanding of objectives, expectations, capabilities, budget and scope. And like any relationship, the chemistry should be right. Hear perspectives from a solo practitioner, large agency, nonprofit and corporation on how to avoid the pitfalls and take the right steps from the start to ensure a successful client-agency partnership.


  • Karen Kirchenbauer, APR - Principal, SeyferthPR
  • Nick Wasmiller - PR Lead, Amway Corp.
  • Adam Russo - Owner, COM 616
  • Robin Luymes, MM, APR - Executive Director of Communications, Davenport University 


WMPRSA and AMA West Michigan are extending a special reciprocal rate on luncheons for members this 2016 season!  If you are an active WMPRSA or AMA West Michigan member, you will receive the member rate for both WMPRSA and AMA West Michigan luncheons moving forward.  It’s a win, win! Use PROMO CODE: WMPRSA when registering for either a WMPRSA or AMA West Michigan event to take advantage of this members-only benefit!   

Chapter Members $25
Nonmembers $40
Students $20 

Please RSVP by March 11.

John VanderHaagen, Public Relations Specialist, Frederik Meijer Gardens & Sculpture Park

Kristin Coppens, Social Media Specialist, Spectrum Health

Andrea Robyns, Marketing Technology Director, Experience Grand Rapids

Ryan Anderson, Director, Product + Portfolio Strategy, Herman Miller