How Today's Consumer Use Online Reviews!

(Renaissance Bayview)

 

Today, most purchasing decisions are based on reviews from others, found online, or by speaking to a friend!

With 95% of consumers turning to the internet to find local businesses*, and many of them turning to review sites like Yelp, there's no question that receiving a positive online review gives small business owners the stamp of approval they need.

Millions of people turn to Yelp every day to make purchasing decisions!

 In this one hour workshop, Emily Washcovick, Sales Account Executive - Yelp, will share how today's consumers are using online reviews and how small business owners can effectively market their business both online and offline to generate positive buzz.

 There will be time at the end for Q/A session!

*According to a 2013 survey from BrightLocal.

By having a presence in Yelp.com, you can help existing customers refer you more business through their reviews, and create a community of their own around what you do.

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested at least 2 weeks in advance. Contact: Fermin Alvarez, falvarez@rencenter.org, (510) 759 9421

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