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Building an Email that Engages Your Audience
A hands on learning session
March 30, 2016 from 9:30am to 4:00pm CST
SPECIAL EARLY BIRD PRICE $129 UNTIL MARCH 23rd!
KU Edwards Campus Library
12600 Quivira Rd
Overland Park, KS 66213
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Register Now |
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What is it?
This fundamental workshop provides you with the step-by-step design process in creating and branding your Master Email Template. Learn how to confidently set email marketing goals, brand your master template, and increase engagement by using simple yet powerful best practices while working alongside the trainer in your own Constant Contact account.
Agenda:
During this class we'll cover:
- Creating and Branding a Master Template with:
- Company Colors, Logo & Contact Information, Social Media Buttons, and Links
- Best Practices and Ground Rules for Creating Content
- Creating Engaging Content in Your Email like:
- Videos, Advanced Image Editors, Surveys and Linking, Table Properties
- Getting Your Emails Noticed through:
- Subject Line and From Name Best Practices, Pre-Header Teaser Text
- Understanding Contacts and Reporting
Who Should Attend?
The beginning of this session is geared for new users or those more experienced users that want more efficient ways of creating emails. This session will also provide additional best practices and teach techniques to creating engaging content for your email communications. By incorporating more advanced Email Marketing techniques and features, learners will take an email to the next level by getting their audience to notice their email and take action!
TO BENEFIT THE MOST FROM THIS CLASS, LAPTOPS ARE HIGHLY RECOMMENDED.
(iPads and other tablets will not work)
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