CPSM Exam Study Group
(Session 2 of 7)

SMPS San Diego has formed a study group for members serious about sitting for the Certified Professional Services Marketer (CPSM) exam. The group will be meeting throughout the next few months to prepare for the exam. Sessions will include instruction and discussion on the six Domains of Practice for Professional Services Marking, which are the body of knowledge and skills most critical to competency in our work.

The second session will take place on the evening of Monday, April 18, and will cover Domain 2: Marketing Planning. Recommended reading to prepare for the class (not required) includes:

• CPSM Study Guide: Key Terms & Concepts for Domain 2
• Marketing Handbook for the Design & Construction Professional (Part 2)
• A/E/C Marketing Fundamentals (Chapters 5 and 6)
• Plan It (Chapters 1, 2, 7 and 9)
• The Architecture of Value: Building Your Professional Practice (Chapter 2)

The tentative schedule for the remaining sessions are as follows:

     DOMAIN / INSTRUCTOR* / DATE
     3.  Client and Professional Development / Diane Elias / May
     4.  Proposals / Diane Elias / June
     5.  Promotional Activity / Catherine McCullough / July
     6.  Management / Karen Santoro / August
          Review of Six Domains of Practice / Shiloh Spriggs / September
*Instructors are subject to change based on availability.

These formal study sessions are open to members and non-members interested in sitting for the exam, CPSMs looking for continuing education credit (1.5 CEUs, Domain 2) and anyone else interesed in furthering their knowledge of AEC marketing and business development.

The cost for the seven-part series is $195 for members or $260 for non-members. For those who wish to pay per class, the fee is $45.

For more information, please contact Nicole Apel nicolea@odayconsultants.com or Karen Santoro at karen.santoro@kimley-horn.com.

Interested in sponsoring? Check out our Sponsorship Opportunities page at http://www.smpssd.org/sponsorship-opportunities/

Annual Sponsors: