Measure Your Marketing 

Metrics can be like magic. Have you wondered how digital marketing reports and analytics can give you the insight and key information you need to succeed? This seminar will walk you through reading the data generated by key online marketing tools, provide tips on how to use them, and how to use reports and analytics to evaluate marketing campaigns.

In this seminar you will learn:

• How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds
• How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want
• How research, setting goals, monitoring campaign results, and applying lessons learned will continually improve your results
• How email open and click-through reports can help you know which of your products/services are hot, which are not, and how to test for best results
• How email open and click-through reports can help you know, out of a field of everyone, who is interested in what topics – so you can focus your precious time, efforts & energy
• How email open and click-through reports can show if the calls to action/messaging is actually working
• How email open and click-through reports can show the best times, days and ways to get the response you want

Hope you can join us!