Mastermind 2: Launch Right! May 18, 9:30-1pm

Starting a business? Learn to Launch Smart with digital marketing. Leading digital marketing experts will share secrets to help you build a website, get PR, grow your email list, and, acquire customers more quickly!

1.) How to Create a Captivating Brand Presence with Canva

Is your branding consistent across all your digital marketing accounts?  When a viewer lands on your website, opens your email or visits your social media sites, is it clear they are in the right place?  Are you not sure?  Then this is the presentation for you! 

In this session, Jeannine O’Neil will educate you on how to create a captivating – and consistent brand image across all your digital marketing platforms.  And she will do it with ONE, life-changing image creation tool called Canva! 

Jeannine will show you how to:

• Make the most of your social media cover photos and turn them into lead generators.
• Design a consistent image that represents your brand across all of your accounts.
• Upload and format those images to your social media accounts.
•  And use Canva for other digital marketing efforts you may have.

Once you are finished you will have taken the steps to transform your digital brand and look like you hired an agency to handle your digital marketing.  Bring your laptop and get ready to start creating! 

2.) Build (or Perfect) Your Own Website Even if You Can't Code or Design

You need a website as you launch your business--or perhaps you've been in business for a while, and your website needs a little (or major) facelift. Yet, you don't have the budget to hire a professional. The good news is that you can put a starter website together using today's powerful do-it-yourself tools. 

Christina Inge, who has taught web development at the Boston University Center for Digital Imaging Arts, will walk you through one of the most popular tools, and show you how to build a website in under a day--no coding required! 

You'll learn:

• How to pick the right pre-designed template to create an attractive, on-brand site
• How to add ecommerce 
• What promotional tools you can integrate to add social media and email sign up to your site
• How to add contact forms, and more

Grab your laptops for this interactive session that just might have you leaving that afternoon your website launched!

3.) 10 Ways to Get Valuable Free Publicity That Won’t Cost You a Dime

Everyone talks about getting publicity, but the task is daunting and frightening. How do you convince the media they should cover you instead of the hundreds of other people who have pitched them? What strategies position you as a subject matter expert? How can you solidify your brand to get noticed, not only by your prospects and customers, but by journalists and bloggers who are looking for sources like you?  What does it take to become media-ready for a newspaper or magazine interview, or appearing on radio or TV? 

Robin Samora will help you discover secrets to clinching free publicity that not only reaches your target market but turns them into fans. You’ll learn tips, tools and tactics to promote your brand and how to use a variety of fun, free, easy tools.

In this PR and Publicity workshop you'll learn how to:

• Position your brand, hone your PR message and get thousands of dollars in free publicity
• Find off-the-beaten-path media that already attract loyal audiences  
• Use press releases the right and wrong ways, and a tried and true formula for writing a killer release
• Create a simple PR and marketing calendar for pitching the media so you never miss an opportunity  to     self-promote

Discover publicity secrets that will save you time, money and frustration and bring you far more attention – and credibility –  than those expensive paid ads.

4.) 30 Ways to Launch (and Grow) Your Email List
 

So: how’s your email list? Is it growing steadily – or a bit stagnant? And when’s the last time you actually contacted them? If you are ready to develop a great list of email addresses to start marketing to, you need a plan!  

 Heather Jackson will help you identify how to gather contacts of people interested in your organization wherever they find you, plus provide tips, technologies and tactics for keeping your contacts organized and segmented for easier, more effective targeted marketing.

In this workshop you will learn how to:

• Get started with gathering email contacts 
• Establish an organized contact segmentation process 
• Grow your email lists online and in person 
• Keep your subscribers interested & engaged after they sign up 

Join us and learn some great strategies for collecting and managing your contact list -- so you can start to grow your email list, expand your reach and achieve your goals!