When
Friday April 29, 2016
Registration: 8:30am-9:00am
Workshop: 9:00am-11:30am
Q & A: 11:30am- 12:00pm
Lindsay Powers
Managing Director, HSMAI Minnesota
lindsay.powers@orbitz.com
Join us for our upcoming exciting workshop with Shawna Suckow, CMP, Founder of SPIN, the 2,500-member Senior Planners Industry Network, as she shares the insider secrets of today’s American buyer. She's been a million-dollar buyer and influencer in the event planning industry for over 20 years, and she's spoken to suppliers on five continents to help them strategize and sell more.
The sales role is evolving rapidly in the era of Relationship Marketing, and our industry is not immune. Buyers all over the world are evolving and changing, and American buyers are particularly different than they were just three years ago. Following the recession, buyers changed how they behave, how they prefer to be connected with, and how they make their buying decisions. Buyers are now using technology and procurement processes more and more to lock you out of their sales process. The traditional sales role is dying. What’s a salesperson supposed to do?
You’ll learn new ways to use old tools that will save you lots of time and frustration. She’ll also introduce you to some new tools and strategies that will help you prospect better, sell easier, and ultimately drive revenue in 2016 and beyond.
Workshop Highlights Include:
Shawna Suckow, CMP, has been a planner for over 20 years. In 2008, she founded SPiN, which is now the third largest association for planners in the world. Shawna is an author of three books, and now speaks to salespeople on five continents to help them understand shifting buyer behavior, and how to capture more market share.
Honors include:
A special thank you to our host and sponsors
Minneapolis Northwest Tourism &
Radisson Hotel Bloomington by Mall of America