Friday April 29, 2016

Registration: 8:30am-9:00am

Workshop: 9:00am-11:30am

Q & A: 11:30am- 12:00pm

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Radisson Hotel Bloomington by Mall of America 
1700 East American Blvd
Bloomington, MN 55425

Driving Directions 


Lindsay Powers

Managing Director, HSMAI Minnesota 


Take Action Now!

Don't Become Extinct in Hospitality! 

Join us for our upcoming exciting workshop with Shawna Suckow, CMP, Founder of SPIN, the 2,500-member Senior Planners Industry Network, as she shares the insider secrets of today’s American buyer. She's been a million-dollar buyer and influencer in the event planning industry for over 20 years, and she's spoken to suppliers on five continents to help them strategize and sell more.

The sales role is evolving rapidly in the era of Relationship Marketing, and our industry is not immune. Buyers all over the world are evolving and changing, and American buyers are particularly different than they were just three years ago. Following the recession, buyers changed how they behave, how they prefer to be connected with, and how they make their buying decisions.  Buyers are now using technology and procurement processes more and more to lock you out of their sales process. The traditional sales role is dying. What’s a salesperson supposed to do? 

You’ll learn new ways to use old tools that will save you lots of time and frustration. She’ll also introduce you to some new tools and strategies that will help you prospect better, sell easier, and ultimately drive revenue in 2016 and beyond.  

Workshop Highlights Include: 

  • Learn what buyers REALLY want at trade shows, and how to guarantee your follow up isn’t ignored
  • New ways to use Skype to set yourself apart from 99% of your competitors
  • Update on the effectiveness of LinkedIn
  • The latest research on cold calling and email blasts
  • Discover small changes to get BIG email results



Shawna Suckow, CMP, has been a planner for over 20 years. In 2008, she founded SPiN, which is now the third largest association for planners in the world. Shawna is an author of three books, and now speaks to salespeople on five continents to help them understand shifting buyer behavior, and how to capture more market share. 

 Honors include: 

  • 2015 list of Top 100 Women Business & Tech Speakers
  • 2016 Top 25 Women Leaders in the Meetings Industry
  • Top 25 Most Influential in the Meetings Industry in 2012, 2013 and 2014
  • Planners' Favorite Speakers of 2014 and 2015

A special thank you to our host and sponsors 

Minneapolis Northwest Tourism & 

 Radisson Hotel Bloomington by Mall of America