Thursday June 23, 2016 from 8:30 AM to 12:30 PM EDT
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WOSU@COSI: Battelle Studio 
333 W. Broad St.
Columbus, OH 43215

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Laurie Toth 
BioEnterprise Corporation 
(216) 658-3974 
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Session II:  
Opening the Door to Hospital Sales: "Strategic Keys to Success: Planning Commercialization Strategies" takes place June 23rd from 8:30AM to 12:30 PM
It is critically important to have a robust commercialization strategy in order to develop and sell a new medical device or diagnostic product to hospitals. In this session, experienced industry professionals and specialized consultants will discuss the critical elements that need to be addressed, including the importance of claims to support regulatory requirements and marketing and sales objectives.

This session includes:

Commercialization Planning for Medical Products: Gain insights into the unique requirements when developing commercialization plans for medical products  
Developing a Robust Claims Strategy: Understand the importance of developing a claims strategy that addresses multiple stakeholders including regulatory, providers, patients and payers and provides an input for product development planning.   
Effective Branding and Marketing Strategies: Learn about developing personae and the marketing channels to effectively target hospitals and healthcare providers
Sales Organization Strategies: Understand what factors you need to consider when designing and building your sales organization.
Panel Discussion: Putting it all together to attract investment and human capital and drive commercial success of your products.

Funding for this event was provided by the State of Ohio, Ohio Development Services Agency, and the Ohio Thomas Edison Program.  As such, this event is FREE; registration is required.