Kent Conference Center
6000 Frank Avenue NW
North Canton, OH 44720
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July 6, 2016
This presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement can drive action.
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Attendees of this presentation will learn:
Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.
Karen Leonard is the co-founder and Chief Marketing Officer of Innovative Global Vision, Inc. (IGV), a website design and digital marketing company in Ohio. With over 17 years' of experience in the IT field, Karen has a passion for helping small businesses grow. She works closely with her extraordinarily talented team of developers, designers and marketing specialists to help small businesses increase profits through their website and build deeper, more profitable relationships through the use of online marketing tools. Karen is also an Akron / Canton BizTV Show host for an online show: Tips for Turning your Website into a Sales Geni and sits on the board as the Marketing Director for a women's networking group in Cleveland.
Our educational seminars are just that: educational. Not thinly-disguised sales pitches, but workshops
designed to help you to grow your business. drive traffic to it using the lastest digital marketing techniques.
We speak on the hottest marketing topics and trends like: