Grow Your Business with Email & Social Media 

September 6, 2016

• 9:00 AM to 9:15 AM - Registration and Networking 
• 9:15 AM to 11:00 AM - Grow Your Business with Email & Social Media

This presentation will provide a deeper look into the importance and effectiveness of why email marketing with  social media engagement can drive action.

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and  Announcements have become a core component of those campaign choices. Email is more important than  ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor,  client or supporter of those organizations. This session will reveal some simple but effective best practices and  considerations for the small business or nonprofit seeking to make their email newsletters more effective.

  Attendees of this presentation will learn:

• Campaigns in general: what is a campaign, types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be donetogether.
• What types of additional tools might be useful

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

Driving Directions to Tolloty Technology Incubator: 

The Tolloty Technology Incubator is located at 1776 Tech Park Drive, New Philadelphia OH 44663.   The building is located across University Drive from the Kent State Tuscarawas Campus.  As you go past the Kent Tusc campus, turn left off of University Drive on to Tech Park Drive, just before you reach the Buckeye Career Center.  Turn left again at the first drive and the building is on your right.  

PLEASE NOTE THAT THE STREET AND BUILDING LOCATION MAY NOT BE ON COMMERCIAL MAPPING PROGRAMS.

From the North, take I-77 South to the Rt. 250 bypass at Uhrichsville/New Philadelphia.  Follow Rt. 250 Southeast toward Uhrichsville.  Get off at the Schoenbrunn exit, turn right. Go to the second traffic light, and turn right on to University Drive NE (Just past the Timken Company).

From the South, take I-77 North.  Exit at the New Philadelphia Exit.  Turn right at the exit and proceed 4 miles (through downtown) to University Drive NE.  Turn left on to University Drive.  OR when you exit 77, at the light, turn left on to I-77 South and Rt. 250 Southeast on ramp, then bear to the left for Rt. 250 Southeast.  Proceed as directed above on Rt. 250 Southeast.

From the East, take Rt. 250 West.  Exit at the Schoenbrunn Exit and turn left.  Go to the first traffic light, and then turn right on University Drive NE (Just past the Timken Company).

 

Register Now! 

About the presenter

Karen Leonard is the Chief Marketing Officer and co-founder of Innovative Global Vision, Inc. (IGV), a website design and digital marketing company in Ohio.  With over 15 years of experience in the IT field, Karen has a passion for helping small businesses grow and works closely with her extraordinarily talented team of developers, designers and marketing specialists to help small businesses increase profits and build deeper, more profitable relationships through the use of their website and online marketing and productivity tools. 

Karen is also an Akron / Canton BizTV Show host for an online show, “Tips for Turning your Website into a Sales Genie,” and sits on the board as the Marketing Director for a women's networking group in Cleveland.

Our educational seminars are just that: educational. Not thinly-disguised sales pitches, but workshops 

designed to help you to grow your business. drive traffic to it using the lastest digital marketing techniques. 

We speak on the hottest marketing topics and trends like:

• Email Marketing
• Social Media

You will enjoy our presentations and walk away with some actionable next steps.