Digital Marketing Masterclass 

The evolution of digital marketing over the past two decades has revolutionized the ways law firms use technology and digital content to connect with clients and targets.

Join your LMA Vancouver colleagues for a panel discussion led by local communications, legal marketing and digital marketing experts. The session will explore the "How-Tos" of integrating content and social media marketing and other forms of digital media to optimize your firm's profile and connect with your clients.

Attendees will also get an exclusive sneak preview of some of the results of the Canadian Legal Digital Survey, conducted by fSquared Marketing, prior to the report's official release.

 PANELLISTS

Robert Foley, Co-Founder and Chief Digital Officer, fSquared Marketing

A proven industry leader with demonstrated project management skills, Rob has over 20 years' experience building large-scale web properties. He specializes in User Experience (UX) and Information Architecture (IA) definition. Rob is known for his ability to increase customer acquisition, maximize loyalty and retention and deliver positive bottom-line results. Prior to entering the legal industry, he spent fifteen years with JPMorgan Chase, working on numerous initiatives across the bank's public and secure websites. Since relocating from New York to Vancouver in 2010, Rob has applied these skills to the legal industry, successfully leading the design, development and launch of numerous websites with fSquared Marketing.

 Heather Ritzer, Communications Manager, Lawson Lundell LLP

Heather brings over 8 years of strategic communications experience across a    variety of industries to her role as Communications Manager at Lawson Lundell LLP. Her experience has largely been focused on external communications, including media relations, digital media, and writing articles, proposals, ranking and award submissions. Prior to joining Lawson Lundell, Heather worked for Peak Communicators, Western Canada's largest PR firm, where her clients included law firms, financial institutions, mining and oil and gas companies, telecommunications and technology companies, charitable foundations and real estate developers. She holds a master's degree in English literature and a certificate in public relations from Simon Fraser University.

Ted Lau, CEO, Ballistic Arts

Ted is a marketing professional and CEO of award-winning digital creative agency Ballistic Arts. Specializing in branding, graphic design, website design & development and video production, Ballistic Arts represents some of Vancouver's leading brands, including Steve Nash Fitness, RBC, Sprott Shaw College, Concord Pacific, Vancity and Adera Developments.

Ted is also active in the community, serving as:

• President for the Federal Liberals in Port Moody-Coquitlam
• Founding member and Vice-Chair for the Next Leaders Council with the BC Business Council
• Vice Chair, Douglas College Foundation
• Board Member, Dalai Lama Centre for Peace and Education

MODERATOR

Lynn Foley, Co-Founder and Chief Executive Officer, fSquared Marketing

Lynn has 20 years of proven, in-house experience in strategic planning,   marketing and business development with market leading professional services firms including:

• White & Case (Global Practice Development Director - Finance)
• JP Morgan Chase (Vice President - Client Management)
• PricewaterhouseCoopers (Director of Business Development - NY Metro Private Company Services)
• Bull Housser & Tupper LLP (Director of Business Development & Marketing)

Since starting fSquared Marketing, she has worked with numerous national, regional and boutique law firms to help them achieve their strategic goals. She is a member of LMA Vancouver's Board of Directors, and frequently presents on topics related to legal marketing, business development and digital strategy.

Register Now!