Pricing Strategies: Mastering the CMA Course PSA (Pricing Strategy Advisor) Certification

National Association of REALTORS® (NAR) Official Certification!

Determining property values depends more than ever on professional expertise and competence, the best use of technology, and approaching the pricing assignment from various perspectives. Enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values with the PSA Certification.

In this class you will learn:

• The purpose and benefits of CMAs
• Terminology of pricing and valuation
• The Code of Ethics as it relates to pricing
• How to identify appropriate comparables and where to find information about them
• The role of supply and demand in pricing
• How to adjust comparables
• Specific challenges and special situations in making adjustments
• How to guide clients through the CMA
• How to work with appraisers
• How to hone your pricing skills and practices
• Practical property valuation experience through an in-class exercise

Course Fee:
$119 for all REALTORS®

A continental breakfast and lunch will be provided the day of the course!
 
For more information on earning the PSA Certification, go to http://pricingstrategyadvisor.org/earn-psa/.

Instructor: Patricia de Santos, Real Estate Professor


Professor Patricia de Santos has been a real estate professional for over 3 decades working in many real estate markets and completing over 600 successful real estate transactions.   Ms. De Santos has represented buyers and sellers in residential resale, new home sales, commercial, multi-family, and in 1031 Tax Deferred Exchanges.  Ms. De Santos is amicable, hard-working, knowledgeable, and very experienced in many types of real estate transactions, particularly those with complicated or confidential issues.  

Professor De Santos also teaches for Real Estate Education Services, the National Association of REALTORS®, the California Association of REALTORS®, local colleges, and is certified by the California Bureau of Real Estate.  Prof. De Santos holds a Master's Degree from Claremont Graduate University and a Master's Degree from California State University San Bernardino, and completed her undergraduate degree at Scripps College in Claremont.

Please note all cancellations within 7 days before the course will result in a $10 cancellation fee or you may apply it as a credit towards another WSGVAR class within the same calendar year.