Building and Protecting a Brand that Customers Love 

Create a brand that wins online and offline.

Brands mean higher sales, profit margins and price-sales ratios, especially if you do business online. More than that, they create customer loyalty, provide credibility and help attract new customers, clients and opportunities.

During this interactive three-hour workshop, branding experts with more than twenty years of branding experience will lead you through the key steps to effectively develop, protect and grow your brand. You will learn the strategic thinking behind brand creation and how to use it to develop and market your product or service. 

At the end of this workshop, you will have the ability to:

• Describe what makes brands powerful online and physically
• List eight fundamental steps towards creating brands that customers love
• Discuss intellectual property and how trademarks and copyrights are an important part of the branding process
• Summarize how to build emotional connections so your brand lasts and grows in value 

Who should attend?

Start-up entrepreneurs looking to create and launch a new brand; established small business owners wanting to strengthen and grow their brand.

Join us. Participate in a valuable and stimulating session. 

After the workshop, put the training to work. Schedule a free follow up discussion with a SCORE NYC mentor to get you started.

Instructor: Mary Tan  Mary has in-depth knowledge of branding, new products, and  business development/management. She  is an expert on  inbound and outbound marketing with more than 30 years at  Colgate-Palmolive managing and building global brands such as  Palmolive, Colgate, and Ajax. She previously worked in the retailing, nonprofit and publishing sectors. Mary has an MBA in Marketing/Finance from Columbia Business School. She is a certified SCORE mentor.  Laurie Marshall For over 20 years, Laurie has been counseling clients on trademarks, copyrights and the legal aspects of branding. Laurie was trademark counsel for Major League Baseball for 10 years and continues to represent many MLB clubs, the National Basketball Association and hundreds of small businesses. She speaks regularly on the Legal Aspects of Branding a Small Business at events and conferences throughout the country. She holds a JD from Hofstra University School of Law.

Workshop Fees:

Online registration $49, walk-ins $59
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door).

Register Now!