Setting up a business website is vital for attracting customers, expanding your market and generating sales - but you can’t stop there...

This hands-on half day workshop will explore the essential tools that every retailer and service provider needs in their online sales toolbox, including: 

• Digital Marketing Trends 
• Search Engine Marketing & Reputation Management
• Online/Offline Sales Tactics
• Selling with Shopify

NEW THIS YEAR: a one-on-one question period with experts to figure out your next steps for success!

Tickets are $20.00 (including HST) which also covers your lunch!

Agenda

11:00am - 12:00pm  Registration & Lunch

12:00pm Digital Marketing Trends 
presented by Lisa Kember, Constant Contact

12:45pm Search Engine Marketing & Reputation Management
presented by Chris Johnstone, Connection Inc

BREAK

1:45pm Online/Offline Sales Tactics
presented by Jesse Guild, Blitzen

2:30pm Selling with Shopify

3:15pm - 5:00pm One of One with the Experts and Networking

Speakers

Lisa Kember - Small Business Marketing Expert, Constant Contact
Lisa is a veteran business development, marketing, and communications expert with a strong entrepreneurial background. Prior to joining Constant Contact, Lisa founded and managed her own marketing and communications agency where she developed strategic marketing programs for her clients.

Chris Johnstone - CEO, Connection Inc
Chris is a Marketing Consultant from Guelph, Ontario (and a long time favourite of WRSBC Clients) who has dedicated his career to helping you get results in your business using online marketings systems! Chris is an expert on getting online reviews, lead generation, follow up sequencing and much more.
 

Torben Nielsen- Merchant Success Manager, Shopify
Torben Nielsen is a digital subject matter expert who got his start in Email and Database marketing at agencies in Guelph and Toronto. Torben worked with a range of brands in Financial, Retail and Insurance before making the jump to Shopify where he works closely with high volume, enterprise merchants to help them grow their business and get the most out of Shopify's software. Torben also owns and operates his own clothing brand and online store outside of his full time role.

Jesse Guild- Co-Founder & CEO Blitzen
Jesse holds a Master's of Business Entrepreneurship and Technology (MBET) degree from the University of Waterloo (UW) Engineering faculty. After graduating from UW he worked at Communitech as a Senior Analyst helping technology startups start, grow & succeed. He later left his position after he and his cofounders were accepted to attend the prestigious AngelPad startup accelerator in New York. Since graduating from AngelPad, the Blitzen team raised a round of venture funding from some of the top investors in Canada. In 2015, Blitzen was named the #3 fastest growing under-the-radar startups in the world by Business Insider and Huffington Post named them one of the Top 10 startups that will transform business in 2016. Their customers include BMW Canada & Vidyard and they're located in the notorious 'Green House' office in Kitchener, ON.