Marketing for the 21st Century small business is more dynamic and challenging than ever. Discover how to effectively and efficiently use marketing tools. Gain insights to understand and reach your customer, analyze your industry and business environment and differentiate between branding, advertising, and grassroots marketing techniques. Explore the components of an effective marketing plan in this comprehensive seminar.
Instructor: Blaine Greenfield, spent 35 years teaching Marketing at the college level and operated his own consulting firm, providing marketing assistance to small and medium-sized business and non-profit organizations.