Social Media 102: You're Social, Now What?

ABWA's Mansfield chapter is hosting Social Media 102: You're Social, Now What? Social Media is the most effective set of marketing tools that we have ever seen. While marketing using social media tools is different than conventional marketing, using social media to market business to business is different again. The one constant that remains the same, is people connecting with people.

Webinar Speaker

Tarsha Polk, The Marketing Lady will guide small business owners who have been using social media marketing, but need some tips to take their marketing efforts to the next level.

You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.

Core concepts introduced include:

A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest
Within each network:
  - How to tell if it’s right for your business
  - What kind of content to create and post
  - Etiquette
  - How to tell if your content is working
  - Suggestions on what to do next
Why social media & email marketing must be used together

Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know.