Build a Strong Brand Foundation
Join branding expert Dawn Weathersbee for a hands-on workshop where you will join other business owners in exploring the foundational research and initial decision making required to create an effective brand image. In-class exercises will guide you through developing the definitions for three key brand personality/core value statements, three key target customers for building your brand's target personas, and three key competitors to analyze in order to identify your unique value proposition.
Come to class ready to be interactive with fellow business owners, committed to solidifying your brand position, and open to enjoying the process of branding your business.
Dawn Weathersbee helps businesses manage their brand voice for higher social media engagement and sales with targeted audiences. She excels in bringing congruency and clear marketing strategy to small businesses. As an authority on marketing with integrity, Dawn also works with marketers, entrepreneurs, and website developers to level up their content marketing skills and express their brand voice with intention.