Vermont Maker Sugar Makers' Association in conjunction with the Working Lands Enterprise Initiative Presents:

Be Heard, Be Found Digital Marketing Workshops

This afternoon of consisting of two digital marketing workshops will help you build a game plan of next steps no matter your starting point. Speakers Kim Dixon and Patrick Ripley will cover everything from website building, social media, paid online marketing and tracking, marketing strategies, blogging, email marketing, videos, and everything in between.

Be Heard, Campaigns That Drive Action  - Kim Dixon of Insights LLC

Learn how to transform your ideas into marketing campaigns that drive action.  Organize your campaigns and choose the right advertising options to reach your target market without draining resources.  Finally, learn how to coordinate your chosen marketing venues with cohesive messaging and the how-to basics for implementing those strategies. Focus will be on the DYI marketer— including blogging, effective email marketing, video and social campaigns. Includes case studies.

About Kim Dixon:

With over 20 years of experience, Kim has provided marketing services proven valuable to several different industries including Vermont attractions, accommodations, and retail. Insights, LLC is dedicated to educating small businesses, nonprofits, and organizations in Vermont on how to make their marketing efforts as effective as possible. They provide free seminars plus cost-effective consultation and training workshops. Insights also specializes in marketing solutions for small businesses such as building marketing plans, budgets, websites, as well as maintaining social media and email outreach.

Be Found, Improve Your Online Presence - Patrick Ripley of the Vermont Business Development Center

Establishing a robust online presence for your small business is essential to a successful future. Today's customers expect to find your business quickly and easily when they look online. And if they don't, there are plenty of other options available to take your place. But with various website building tools and options, social media websites like Facebook, Twitter, Instagram and more, it can be a challenge to determine where to focus your energy. That, coupled with time and budgeting constraints, make it easy to make a wrong turn when it comes to decisions regarding your overall online business strategy.

This workshop will help you learn the options, costs and risks associated with various digital platforms and website building strategies, as well as what online marketing tools to consider once your online presence has been established. We will cover website building, social media, paid online marketing, analytics and more. 

About Patrick Ripley:

Patrick spent many years writing, editing and managing various traditional media outlets before following industry trends and turning his focus to modern media in the mid 2000s. Since then, he has written, edited and managed thousands of pieces of online content and oversaw the development, creation, design and management of multiple websites and social media campaigns, among other things. Most recently, Patrick oversaw digital strategies for two Hearst Television stations that showed pageview growth in the millions during his time there. Patrick now advises business owners on digital strategies on behalf of the Vermont Small Business Development Center.