Score Workshop September 15, 2016 - Email Marketing: Simple Strategies For Success 


Thursday September 15, 2016 from 6:00 PM to 9:00 PM PDT
Add to Calendar 


Laguna Niguel City Hall - Community Room 
30111 Crown Valley Pkwy
Laguna Niguel, CA 92677

Driving Directions 


City of Laguna Niguel 

Check in at 5:30. A light Dinner from Corner Bakery will be provided to the first 50 in the door.

This workshop is designed to give small businesses and nonprofit organizations some simple ideas for growing their organizations using email marketing. We'll take a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more, like:  

  • What Email Marketing is and how it works
  • 60 Ways to grow your email contact list
  • Mobile-friendly Emails
  • Email Marketing Trends
  • How often to send
  • Subject lines
  • Content
  • Real world examples of other businesses doing it well
  • How to reduce unsubscribes/spam complaints
  • How to leverage social media

 We will also discuss what it means to run a campaign and tactics for measuring success without spending a lot of time or money. All levels are welcome (even if you haven't tried email marketing yet). Those who have been doing email marketing for years have walked away with new ideas.

This workshop is presented by: 

Victoria Byrne founder of Creative Marketing Services presents this workshop.  She has worked in corporate as well as small business marketing for over 15 years, helping her clients achieve optimal results through a combination of creative and cost effective marketing initiatives.  Victoria is a Constant Contact Authorized Local Expert and regularly speaks at educational seminars where she shares tips and advice on a variety of online marketing methods.