We know the perimeter of the organization is no longer its network, "User" is the new perimeter. Organizations are allowing ther users to produce mission-critical data on the fly from any place, time and on/through any device. Data itself is becoming big and fat. The "V-force" of data (namely Volume, Value, Vagueness Variety, Velocity, Variability and Visualization) is pushing the limits of compuing, network and storage. Thus, the conventional controls for data integrity, confidentiality and availability need to be re-evaluated for their efficiency and effectiveness. At the same time, the users, who produce data must take more responsibility of their data and its security and privacy throughout its lifecycle.