Get ‘Schooled’ in Online Marketing {Mastermind Workshop} 


Tuesday September 13, 2016 from 8:00 AM to 11:30 AM EDT
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Rockport Inn and Suites 
183 Main Street
Rockport, MA 01966

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Event Contact

Julia Campbell
J Campbell Social Marketing

Meet Jeannine

Jeannine O'Neil, owner of JO Social Branding, is a digital media strategist who educates business owners on how to make the best use of their social media and email marketing.  With 8+ years in the Marketing Communications industry, Jeannine shares her digital marketing knowledge and expertise to assist professionals with their various digital marketing platforms. 

Meet Julia

In her work as a digital marketing strategist and consultant, Julia Campbell helps mission-focused organizations use online tools to raise awareness and connect with stakeholders. An avid blogger and professional speaker, she is currently publishing a book on storytelling and social media with CharityChannel Press. 

Meet Heather

Heather has more than 20 years’ experience working with small businesses and entrepreneurs, including her experience starting and building 2 of her own businesses. Heather is experienced in helping small and medium size businesses, as well as non-profits and associations with their marketing efforts including on and offline strategies. 


8 - 8:30 AM
Networking / Breakfast / Check in 

8:30 - 11:15 AM
Presentations and Lunch

11:15 - 11:30 AM
Wrap Up


Are you looking to enhance your online marketing this Fall, produce amazing visual content for your social media channels and watch your engagement skyrocket? 

Then this workshop is for you!

In celebration of back to school season, Julia Campbell of J Campbell Social Marketing is hosting Jeannine O'Neil of JO Social Branding and Special Guest Speaker Heather Jackson of Constant Contact.  The three are coming together for this interactive, comprehensive digital marketing workshop for a small group of social media marketers.

After much acclaimed success with their first workshop “Social Media Day Mastermind” in June, the 3 are reuniting for this fun, interactive, comprehensive, digital marketing workshop for a small group of social media marketers. 

Julia, Jeannine and Heather will be teaching the latest digital marketing tools on the market to help you increase visibility, expand your brand, bond with your audience and bring your online marketing to an entirely new level.


In this half-day workshop, you’ll learn:

  • Smile But Don’t Freak Out: How to Use Facebook Live to Grow Your Business
  • Learn to Command Your Brand with Instagram for Business
  • How Mobile Has Changed Email Marketing (& Made it Easier for You)

This workshop is right for you if:

  • You have social media and email marketing accounts and are looking for new tools to better utilize these marketing channels.
  • You are looking to raise the bar with your online marketing and brand awareness.
  • You want tips on how to create more engaging visual content that will have your fans coming back for more.
  • You need advice on specific, actionable ways you can take charge of online conversations, create more engagement, and generate leads online.

Space is limited. We are hosting this in depth, deep-dive for only 30 online marketers.

Are you ready to get schooled with your marketing?



Smile But Don’t Freak Out:
How to Use Facebook Live to Grow
Your Business 
With Julia Campbell 

Ever since “Chewbacca mom” created one of the most viewed Facebook live videos, many people, as well as organizations and businesses, who had never heard of Facebook Live took note.

HarperCollins Publishers, The New York Times, The White House, and
The MET are just a few organizations that are broadcasting real-time impact stories, tours, product demos, interviews, and more. Although Facebook Live is fairly simple to use, you may feel (understandably) hesitant about this new form of unscripted marketing.

In this session, you will learn the basics of Facebook Live broadcasting, and ways to use live video strategically for your organization.

Attendees will learn:

  • Why is live broadcasting so HUUUGE?
  • How to pick a topic your people care about
  • How to set up Facebook Live and start broadcasting immediately
  • How to promote your live broadcast
  • How to re-purpose your live video in other places
  • How to prepare for prime-time
  • Mistakes you will never do (because you came to this session)


Learn to Command Brand with Instagram for Business
With Jeannine O'Neil

Not using Instagram for Business yet? If you have a visual product or are a service-based business you are leaving money on the table.

With 500 million users worldwide and 300 Million of them using the visual content app daily, Instagram® has taken the world by storm. Their latest update, “Instagram for Business” allows businesses to convert their profile to a lead-generating marketing channel.  This includes call-to-action buttons and tracking insights to better understand and engage with their audience.

In this power-packed session, Jeannine will teach you: 

  • The 5 key elements you must nail to create a captivating Instagram bio.
  • Must-know tips on how to analyze the data in your Instagram reports.
  • Ways to uncover the demographic data of your Followers.
  • How to unleash the power of the Hashtag.
  • 4 easy simple ways to immediately increase your following.

 Once you leave this workshop you will know how to:

  • Create a solid Instagram for Business account that syncs with your brand.
  • Discover they ways to use this powerful visual marketing tool to connect with your ideal audience.
  • Convert your account into a lead-generating machine.

 Are you ready to 'Rock the Gram', boost your business and find “insta”taneous brand success?  


How Mobile Has Changed Email Marketing
(& Made it Easier for You)
With Special Guest Speaker Heather Jackson,
Constant Contact

Did you know over 60% of email is ready on a mobile device? And when they open it there, you have 5-9 seconds to get their attention?

This powerful seminar takes you step-by-step through the keys to effective email marketing on mobile devices.  Learn to

  • Grow a healthy list
  • Create great content
  • Customize a beautiful, mobile responsive template that matches your brand
  • How to get your emails opened and read
  • Tracking your results

You'll also get a look at the NEW 3GE editor from Constant Contact including a preview of easy to use new features and how to tips and tricks.


Breakfast will be provided by: 

Special Thanks to Our Event Sponsor:

Cape Ann Chamber Logo  



We only have space for 30 professionals for this Mastermind.  

Make sure you sign up today!