Contact
Holly D. Rand, Project Progress
Event Management
903-780-7969
Holly@ProgressRocks.com
Speaker Panel
Penny Merian is the CMO of HubCiti, Inc. Penny is a customer focused, execution-driven product, marketing, and services professional. She has a solid track record of developing revenue machines and category leaders 
backed by crafting strong teams, powerful products, targeted offerings, effective programs, active communities, and niche brands. Accomplished with early stage, spin-off, and mature businesses entering new or expanding into adjacent markets.
Travis Anderberg is the Marketing Manager with HubCiti, where he manages Google AdWords campaigns, SEO strategies, drip campaigns, and in-bound marketing tactics. He is a driven professional with expertise in all things digital 
marketing and advertising. After graduating with his BBA in Marketing, he focused his career on understanding AdWords and building campaigns that drive maximum value for both clients and businesses.
Holly D. Rand is the owner of Project Progress, a business outsource resource for business project management. With a niche in social media marketing and content writing, Holly has been able to educate her clients how to "get it all done" in the world of internet marketing by streamlining digital marketing efforts and finding what works best for their marketing dollars. With over 20 years experience in teaching the art of sales and marketing, plus the hard work and dedication taught within the agricultural industry, Holly started Project Progress seven years ago, and is hired to take over "projects" so business can "progress." Clients hire her to wipe the dust off projects that pertain to business marketing, sales, advertising, social media, websites, promotional events, research, and everything in between!
Matthew Martin.
Web Developer. Marketing Guru. System Integrator. Design Ace. Entrepreneur. Innovator. Coffee Drinker. Dog Lover.
With an extensive background in marketing and web development, Matthew brings over 13 years of experience in all things Digital. Between a career with a Fortune 10 company and years of Intelligence Analysis work, Matthew was captivated by digital marketing and the scientific side of “strategic” design. As he developed a new passion for the 1’s and 0’s of the internet, he began creating high conversion web sites for entrepreneurs in New Orleans that increased their web presence and profit margins. Fast forward to the last two years when Matthew decided to take the leap from a thriving freelance career and doubled down on his passion by starting a digital marketing agency in Tyler, Texas. Thus Spade Design was born. Matthew surrounded himself with a few friends who were also experts in their respective fields, and set out on a quest to build a company that creates more than beautiful, user friendly web sites, but also implements marketing strategies with proven SEO and conversion capabilities that will grow his clients’ bottom line.
East Texas Digital Talks 2016
East Texas Digital Talks is the premier digital strategies forum for businesses that are working to transform their digital advertising efforts, and make their marketing outlets work together! The casual atmosphere provides for state-of-art learning, while enjoying the company of others who have your same focus in mind: business success!
YOU WILL WALK AWAY WITH ACTIONS TO TAKE:
- Digital Strategies
- Content Marketing
- Search & Analytics Tools
- Social Media Techniques
- Emerging Technologies
- Email Marketing
- Innovative Ideas
PLUS, you will meet and mingle with professionals throughout East Texas, while learning along with others who are focused on marketing techniques.
Join us for an afternoon learning about leading-edge digital media and marketing content, mixed with a social environment including internet executives, online and print marketers, entrepreneurs, and digital strategists.
East Texas Digital Talks 2016
Thursday, October 6th
1:00p.m. to 6:00p.m.
The Grove Kitchen & Gardens
Schedule
Subject to adjustments
1:00p.m. Arrive & Be Welcomed!
1:30p.m. Opening Remarks & Preparation for the Day
1:45p.m. Taking The Mystery Out of SEO and Google Ad Words
Presentation by Penny Merian & Travis Anderberg, HubCiti, Austin, Texas
We all know that being "found" is the key to driving people to purchase what you have. SEO and Google AdWords are two great ways to drive traffic to your website, your store, or to call you. However, when people think about SEO and Google AdWords, they think it is a cumbersome and laborious task. Not to mention the challenges of overcoming Google algorithms. We will take the mystery out of Internet marketing by giving you actions to start today to effectively promote your business online!
2:15p.m. The Marketing Engine: Being Better & Different, and Never Stopping
Presentation by Holly D. Rand, Project Progress, Tyler, Texas
Are you wasting time and energy watching (aka STALKING) your competition instead of working to be better and different? You must establish a marketing engine in your business that drives in dollars. This includes social media, email marketing, websites, digital advertising, and even print media. Can't seem to get it all done? Don't know where to start? We will examine your methods, your schedule, your content, and your tools to be better and different!
2:45p.m. Meet, Greet, & Chill with an afternoon snack spread
3:00p.m. The Holy Grail of Digital Marketing: Conversion
Presented by Matthew Martin, Spade Design, Tyler, Texas
Conversion is when a visitor on your website completes an action that you want them to take. It could be signing up for a newsletter, creating an account, making a purchase, or something else entirely. Whatever it is you want your visitors to do, this action is what you will measure and what you are looking to optimize. In this workshop, we will discuss some of the best practices to enhance these metrics. Great conversion isn’t a mythical quest, it’s a variable you can control. It’s a science.
3:35p.m. Professional Digital Marketing Panel
Invited panel guests include:
- a major hotel marketing manager
- national event coordinator
- social media guru and business owner
- a successful blog entrepreneur
- marketing videographer
Join us to learn how the professionals are:
- Expanding digital knowledge to keep up with today's consumers
- Growing their businesses online
- Writing educational content that promotes
- Networking with us who have the same challenges
Register Now! Registration is online only, with payment being accepted online only
$95.00 per person includes all of the sessions,
plus afternoon snack spread and two drinks per person during Happy Hour.
Cash bar is available at The Grove into the evening hours.
Space is Limited to 100 attendees! Register early!
Interested in Sponsoring East Texas Digital Talks?
Contact Event Management Project Progress at 903/780-7969 or Holly@ProgressRocks.com for more information. Seats and business promotion are available through sponsorship.
East Texas Digital Talks 2016 is Presented By:
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Contact Event Management Project Progress at 903/780-7969 or Holly@ProgressRocks.com for more information.
Seats and business promotion are available through sponsorship.