Marketing on a Shoestring - Just $55

This is a hands-on workshop. Here's what you'll learn:

Who are your customers and what is on their minds?
How to build an effective "message" to customers.
How to dig out the information about your customers to make your business message most effective. How to price your product for "value".

Presenter: Rusty Bennett

Mr. Bennett has over 25 years of marketing, sales, and business development  experience in the consumer electronics and telecommunications industries. Most recently, Mr. Bennett was the Vice President of Sales and Marketing at Soundcast Systems, a San Diego based wireless audio start-up.

Mr. Bennett developed and managed the sales force, the marketing strategy, and much of the new product development for Soundcast. Before Soundcast he worked at Phoenix Gold International, Portland, OR, where he was responsible for Phoenix Gold Car Audio and Accessories, Carver Professional amplifiers, AudioSource amps and speakers, and the re-entry of Carver into the home theater market.

Previously, Mr. Bennett has held senior sales and marketing positions at companies such as Seiko, Aiwa, and Panasonic. Throughout his career he has built sales organizations, directed product development, managed trade show entries, both domestically and internationally, and he has directed advertising and market research teams. He also has served in key management roles in several other startup companies, including Virtual Vision and the Oswego Group.

• Tickets are non refundable
• If you are unable to attend, another person may use the ticket for this event or you may request it to be applied for a future event.