Establish and Build Your Retail/Wholesale Business 

Tactics you'll need to run a successful retail or wholesale business

Our impressive panel of experts will explain the nuts and bolts of resale/wholesale and answer questions. Participants will leave this workshop with a better understanding of how to run a successful retail or wholesale business.

At the end of this workshop, you will be able to:

• Define the customer strategy that drives your business
• Explain why your brand exists/what unique proposition you bring to the market
• Determine whether omni-channel distribution is critical for reaching your customers
• Defend the right pricing strategy for your product
• Manage your inventory levels for maximum productivity
• Define who your customer is and how to reach them
• Manage the retail store, inventory and supply chain to your best advantage
• Dispose of excess merchandise in the most expedient way
• Decide whether to take markdowns and how to alert the customer
• Determine the best sources of funds for starting up or expanding your business
• Describe threats to your business and what you are doing about them  
• Conclude whether your needs are better met through domestic or global sourcing 
• Judge whether an overseas supplier is suitable for your business 
• Find organizations that can help you source
• Identify inventive ways of sourcing when your needs for materials are far below most factories' minimums
• Implement your online store and integrate it with your business strategy
• List the factors that affect the cost of building an online store 
• Decide which is best: a custom store using WordPress or Magento or a monthly service like Shopify or Yahoo Store 
• Determine which technical pieces are needed to launch your store
• Protect your customers from credit card fraud
• Discuss the best ways to profitably market your online store 
• Calculate shipping costs to keep them from destroying your profits 

Join us for a valuable and stimulating session. 

After the workshop, put the training to work. Schedule a free follow-up discussion with a SCORE NYC Mentor to get you started.

Instructors:

Harry Dannenberg:

Executive in women’s footwear, retail and wholesale; developed and brought to market both better and popular-priced footwear. Worked with leading shoe designers manufacturing, importing and distributing merchandise from around the world. Harry is a SCORE NYC Mentor. 

 

J. Vincenzo Gatto:
Fashion Industry experience:  40 +  years. Owner, incubator1, marketing and brand building company targeting small to medium size fashion and fashion related businesses. Professor, Fashion Institute of Technology. Marketing, retailing, fashion buying and merchandising, manufacturing and creative presentations all geared to fashion and related fields. Stonehouse Clothing Co. Owner/operator 2 retail mens apparel stores, 5 years.

 

Maisha Walker:
The Internet Strategist, Inc. Magazine
President, message medium

Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands to harness the power of the Internet and create a dynamic, interactive and profitable presence online. She has been creating websites and online marketing campaigns for more than 19 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.

Workshop Fees:
Online registration $59, walk-ins $69

There is a $10 discount on all Student and SEAP registrations 
(valid ID must be presented at the door).