All Your Sales Questions, Answered 

Manage key selling challenges through selling skills that can be learned 

This interactive workshop will focus on the tips and techniques you need to sell effectively. The moderators, both seasoned sales executives, will lead participants through a collaborative conversation to find out the most challenging issues facing them and their organizations in selling their products/services. During this forum, participants will explore their own unique selling challenges with input from their peers.

During the conversation, you will have the opportunity to define your target market, list your product’s features and benefits, and practice your sales skills in a brief simulation. Workshop will describe how selling techniques like establishing rapport, probing, handling objections and closing the sale can overcome the fear of selling that so many experience. You will emerge with the realization that selling is a learned skill, accessible to everyone.

At the end of the workshop, you will be able to:

• Explain why selling is everyone’s job
• Describe how making customers feel important is key to establishing rapport
• Distinguish between your product’s features and benefits
• Summarize the four step sales call process: Rapport, Probing for Needs, Matching needs to benefits and Summarizing/Closing
• Discuss how summarizing needs and benefits supports the sale

Who should attend?
Anyone involved, interested and/or responsible for growing your company’s sales.

Join us: Actively participate in a valuable and open discussion of the selling process, how and why it works. After the workshop, put these lessons to work at your company to close more deals. Schedule a free follow-up 1-on-1 session with a SCORE NYC Mentor.

Instructors:

Robert Serabin

Robert Serabin is a Sales and Marketing professional having more than 30 years’ experience in aerospace, industrial and commercial markets.  He graduated from Carnegie Mellon University with a BS in Mechanical Engineering. He also holds an MBA from Baldwin Wallace College. A SCORE mentor since 2014, he has worked at both large and small companies, including his own consulting company, and is the author of the book How to Conquer Your Fear of Selling and Close That Deal.

Lee Simonson

For 14 years, Lee Simonson was president of a marketing and sales consulting firm, Simonson Associates, which assisted financial institutions and media companies with strategic planning and revenue development. Previously, he was a senior executive of NYC broadcasting organizations.

He is currently an active volunteer in a variety of organizations, including The Boards of Theater mania.com, Mapleton Communications, and Trailbrazers. Lee earned a BA in Communications from the University of Maryland. He is a SCORE NYC mentor.

Workshop fee: $59 with online registration; $69 walk-ins

There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door).

Register Now!