Thursday, October 20, 2016 from
11:30 am to 1:00 pm EST
Lunch/registration: 11:30 am - noon
Program: Noon - 1 pm 

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Eve at The BOB 
20 Monroe NW, 4th Floor
Grand Rapids, MI 49503

Driving Directions 


Jen Gilman

Your PR Strategic Plan 
(And how it provides the foundation for everything else)

Learn from an industry leader how to build a solid plan that will serve you well -- even during a crisis.  

  • How can you make certain your strategic plan supports your corporate business strategy?
  • What is the role of research in building your plan?
  • What components are essential to every plan?
  • Who needs to weigh in — and take ownership — to make the plan a success? 
  • How will you evaluate success?
  • Will your plan support a crisis?


Virginia Mann
Principal, Virginia V. Mann, Etc.

Virginia Mann provides strategic counseling, management and implementation of the full-range of corporate communications and public relations functions to a variety of clients including: Allstate; Astellas Pharmaceuticals; Brunswick Corporation; Chicago Veterinary Emergency & Specialty Center/MedVet Chicago; Lou Malnati’s; Sears, Roebuck and Co.; Topco Associates LLC; and United Airlines.

Prior to launching Virginia V. Mann, Etc., Virginia served as Director, Corporate Communications for Topco Associates LLC, a $10 billion, privately-held company serving the food industry. Reporting directly to the CEO, Virginia directed all corporate communications and public relations efforts. Her prior experience includes being part of the internal communications team for Hewitt Associates; Manager, Public and Financial Relations for Brunswick Corporation; Department Director for the American Academy of Orthopaedic Surgeons; and Senior Regional Manager for the National Association of Manufacturers (NAM), a federal lobbying organization.  Virginia began her career as a Public Information Officer for Illinois Secretary of State Jim Edgar.

Virginia’s public relations success includes placements in the Wall Street Journal; The New York Times U. S. News & World Report; CBS Radio nationwide; Crain’s Chicago Business; Chicago Tribune; San Francisco Chronicle; MSNBC; and dozens of newspapers, trade publications, television stations, radio stations and websites around the globe.

A graduate of Barat College in Lake Forest, Illinois, Virginia has a BA with majors in Economics and Political Science.  Virginia serves on the Board of Directors of the Chicago Chapter of the Public Relations Society of America, and currently holds the position of Treasurer. She is slated to assume the role of Vice President of the organization in 2017 and president in 2018.

Virginia has served as an Adjunct Professor of Public Relations at Loyola University, Chicago, School of Communication.


PLUS: Sign up for our special members-only consultations and meet one-on-one with our speaker. You can use this time however you’d like… brainstorm, review, critique, etc. These pre-event appointments are first come, first served, so register today!

NEW THIS YEAR! WMPRSA and AMA West Michigan are extending a special reciprocal rate on luncheons for members this 2016 season!  If you are an active WMPRSA or AMA West Michigan member, you will receive the member rate for both WMPRSA and AMA West Michigan luncheons moving forward.  It’s a win, win! Use PROMO CODE: WMPRSA when registering for either a WMPRSA or AMA West Michigan event to take advantage of this members-only benefit!   

Chapter Members $25
Nonmembers $40
Students $20 

Please RSVP by noon, October 11.

John VanderHaagen, Public Relations Specialist, Frederik Meijer Gardens & Sculpture Park

Kristin Coppens, Social Media Specialist, Spectrum Health

Andrea Robyns, Marketing Technology Director, Experience Grand Rapids

Ryan Anderson, Director, Product + Portfolio Strategy, Herman Miller