SCORE Digital Marketing for Exhibitors and Vendors

Plus: "Texting for Lead Capture"- Utilizing texts and emails to grow your business!

Don Richardson from Digital Popcorn Marketing will teach you about digital marketing trends in 2016 and how they impact your bottom line.

Here's the deal:
You have planned, prepared and strategized on how to get the most leads from your tradeshow, expo or exhibit hall investment. You have seen it before. The doors open, people go by your booth, you may be too busy to connect with each one and the show is over too quickly.

How can you actually use this?
Face-to-face marketing is one of the areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing.

The best part?
Join us as we look at the exhibit hall experience and discover how you can equip your team to connect with the most people possible, capture more leads and have a follow up plan in place before the event. We’ll explore what the best practices are and some simple ideas for jumping on and taking advantage of them.

The topics we’ll address are:

How you can benefit from face-to-face marketing
How “Word of Mouth” referrals have changed and what to do about it
How to set goals for your trade show investment
Discover the 7 E’s of Expo Marketing
Creating a memorable booth experience
Encouraging social interaction
Utilizing texting for lead capture
Follow up strategies that work

We will review some real business examples as well. Join us!

Agenda:
            12:45 – 1:00 pm        Check In
            1:00 – 2:30 pm          Digital Marketing for Exhibitors and Vendors
            2:30 – 3:30 pm          Getting Started with Email Marketing - Hands On Workshop
Bring Your Laptops and get started.
            4:00 pm                      Ends

This event is sponsored by SCORE Vancouver, Constant Contact and Digital Popcorn Marketing.

Presenter: Don Richardson from Digital Popcorn Marketing is an Authorized Local Expert & Master Certified Solution Provider for Constant Contact. He is an internet marketing consultant who promotes businesses in the marketplace locally and nationally. His background is in the event planning industry as a professional chef, event coordinator, logistics coordinator, and program director. Don has also worked with national brands on product development, supply chain distribution, and procurement.

This free SCORE Seminar is being offered free to the Vancouver business community by the Vancouver SCORE chapter and one of SCORE's national partners, Constant Contact. Your Course Leader will be Mr. Don Richardson, a Brush Prairie resident and a Master Certified Solution Provider for Constant Contact. Local SCORE Business Mentors will also be in attendance to help you navigate the many free SCORE resources available to you.

SCORE "Counselors to America's Small Business" is a nonprofit association dedicated to educating entrepreneurs and helping small business start, grow and succeed nationwide. SCORE is a resource partner of the U.S. Small Business Administration (SBA).

SCORE is headquartered in Herndon, VA and Washington, DC and has over 300 chapters throughout the United States and its territories with 11,000 + volunteers nationwide. Both working and retired executives and business owners donate time and expertise as business counselors. Now celebrating its 52 nd year, SCORE was founded in 1964.