Contact
Suzan Czajkowski
TheCommCoach
617-320-7382
suzan@thecommcoach.com
Meet Your Trainers:
Suzan Czajkowski, MA, PCC, is an award-winning Digital Marketing Consultant, Communication Coach, and a Master Certified Authorized Local Expert for Constant Contact. She helps small business owners design their own marketing strategies and make good marketing decisions that generate great results. Suzan started her business, TheCommCoach, in 2009 after leaving her last corporate job as a Marketing Manager with an international publisher. She has worked in a variety of different industries including fitness, technology, academia, and the military. She has both a B.A and a M.A. in Communication and is a Certified Leadership Coach through Georgetown University.
Jeannine O'Neil is a visual branding and online marketing expert. As the owner of JO Social Branding, she empowers and educates marketing professionals on how to make the best use of the online marketing tools. With 9+ years in the Marketing Communications industry, Jeannine shares her knowledge and educates professionals on how to use online marketing platforms to promote their brand and marketing messages. Those who work with Jeannine learn to strategize their digital marketing as well as understand the tools, knowledge and skills to be successful with their digital marketing needs.
This fundamental workshop provides you with the step-by-step design process for creating and sending useful and effective email marketing messages. Join us for this full-day event and watch your email open and click rates skyrocket through the power of intentional, informed design!
In Part I, you’ll learn how to design and brand your master template in Constant Contact. Increase reader engagement by following simple and powerful best practices that get your email noticed, opened, and read.
In Part II, you’ll bring your email to the next level with visual marketing. Learn how incorporating the right images and videos can improve how audience engagement and help your message resonate with your readers.
During this full day class we'll cover:
- Create and brand your master template with your company colors, logo & contact information, social media buttons, and links
- Follow best practices and established ground rules for driving open rates and creating quality content
- Design, insert and format attractive graphics into your email, including images, videos, and GIFs
- Increase your email’s visibility and engagement through proper incorporation of graphics
Throughout this course, you will work alongside the trainers in your own Constant Contact and Canva accounts.
Who Should Attend?
This class is geared towards both new Constant Contact users and those more experienced users that want more efficient ways of creating emails. This session will also provide best practices and teach techniques for creating engaging content for your email communications. By incorporating more advanced Email Marketing techniques and features, learners will take their email to the next level by getting their audience to notice their email and take action!
To participate in this event, you will need a Constant Contact account. If you don’t have one, click here to start your trial now.
This is a full-day event. Lunch is included!