Converting Website Traffic into Sales 

Your prospects are searching online. Website conversion means a visitor taking an action that you want them to take -- contacting you, subscribing or buying online. The visitor takes 3-7 seconds to decide if your company deserves more of their time. Once they initiate conversion, the website still has only 6 seconds to convince them to buy.

This non-technical workshop will help you turn website traffic into conversions and sales. Customers will feel your company can address and solve their needs, wants or issues.

At the end of this workshop, you will be able to:

• Identify what you can expect your company’s website to deliver
• Summarize techniques to generate and nurture leads from website visits
• List ways to turn website visitors into paying customers
• Describe how to evaluate and measure your website’s performance, including factors to watch for
• Outline ways to test your website for optimal performance and SEO ratings--getting what you paid for

Who should attend?
This event is a "non-technical" workshop, for anyone with responsibility for the effectiveness and profitability of their company's current website.

Join us. Participate in a valuable and stimulating session.

After the workshop, put the training to work. Schedule a free follow-up session with a SCORE NYC Mentor to get you started.

Facilitator:

Jim Alles

 Chief executive with e-commerce background and experience;
 expertise in computer systems and software programs, and
 web design, specifically for increasing revenues.
 A SCORE NYC Mentor, Jim has many SCORE clients involving websites and e-commerce.

Presenter:

Mardy Sitzer

Mardy Sitzer began her design and marketing firm in 1993
serving small to medium size businesses and organizations. Armed with passion and experience, her goal then, and remains today, is to level the playing field leveraging technology for sound, creative and economical solutions. She focuses on bringing the latest trends and technology to her audiences. Beyond discussing theory, she delivers real world experience, as her lab is her continuing work with clients.

She is a Contributing Editor for New York Enterprise Report, and teaches Social Media Marketing for Business at Fordham University and Rutgers University. 

Workshop Fees:
Online registration $59, walk-ins $69

There is a $10 discount on all Student and SEAP registrations 
(valid ID must be presented at the door).

Register Now!