Constant Contact Non-Profit Marketing Summit
Discover industry best practices to propel engagement with community members, donors, and volunteers.

In Partnership with

This free event is designed to give non-profit organizations simple and easy ways to implement digital strategies that get results. By investing just 3 short hours in this afternoon session you will walk away with effective social media, email marketing, and overall brand marketing strategies for your organization.

1:00pm - 1:15pm
Introductions and Welcoming Remarks

1:15pm - 2:00pm
Social Media Marketing for Non-Profits
Presented By: Shubhagata Sengupta and Mark Hallman

Thinking about dipping your toes into the social media pool? Want to build social media into a marketing, fundraising or technology strategy? In this session we will cover some of the basics of social media, learn about some free tools that can drastically increase your impact will decreasing your effort, and discuss ways in which you can best leverage the power of social media to engage your existing constituents and grow your supporters.

  2:00pm - 2:45pm

  Email Marketing Best Practices & Discover Automation       Tools inside Constant Contact
  Vito Marchese, Local Expert with Constant Contact 

Discover how Constant Contact can help your non-profit organization. We'll review best practices and the latest industry statistics on email marketing. We'll also show you how automation inside Constant Contact can help you engage with your community and save you time.

Topics in this session include:

• A review of best practices for newsletter and announcement campaigns
• The latest subject line statistics that will optimize open rate
• Learn how to easily share your email on various social media platforms
• Leverage Facebook paid ads to increase your email readership
• Email automation including date-based triggers

2:45pm - 3:15pm - Break - Networking - Visit speakers & sponsor tables

  3:15pm - 4:00pm

  Digital Trends in Fundraising
  Paul Nazareth, Canada Helps

The internet is now 30 years old, social media is now over ten years old, mobile phones are in the hands of most Canadians. Why are most of our charity website still fundraising like online giving is new? We will share Canadian donation trends as well as insight into online giving around the world. This session will cite resources from Statistics Canada, the Association of Fundraising Professionals, Community Foundations of Canada, Canadian Association of Gift Planners and more. 

Topics in this session include:

4:00pm - 4:30pm

Event Wrap-Up & Chat with Speakers and Sponors

About the Speakers:

Vito Marchese is President and Founder of Whiteboard Studio, a creative advertising agency serving the Greater Toronto Area. He is also an Authorized Local Expert for Constant Contact where he provides resourceful training, seminars and workshops on engagement marketing. 

LinkedIn: www.linkedin.com/in/vitomarchese

Paul Nazareth is Vice President of Community Engagement with CanadaHelps, Paul’s team works directly with over 16,000 charities as they fundraise and thousands of donors as they support causes they care for. He has been a philanthropic advisor with the Scotiabank Group and spent over a decade with charities like the University of Toronto and the Catholic Church of Greater Toronto.

LinkedIn: www.linkedin.com/in/paulnazareth