Driven by Data – Optimize Your Prospect Research and Donor Management Programs 

How is your organization using your database? Is it a glorified address book that also happens to record gifts? Or are you using it to its fullest potential, as a critical tool to help you track moves, prospect progress, and gift officer or volunteer activities?

California Lutheran University was in a position where they thought they could be using their data better. They knew that by capturing and analyzing the data in their database, they would be able to improve fundraiser portfolios, implement a prospect management system, and create a system of accountability for the entire department.

Join the Gonser Gerber Institute and Ashley Brown, Director of Prospect Research and Analytics at California Lutheran University, for this webinar about California Lutheran’s results and experience, and using your own data to optimize your program and results.

Topics we will cover include:

• Reviewing the way information is currently stored in your database and shared with your team can help you set a course for improvements
• Identifying the sources of prospect information that supply your research team valuable information
• Utilizing metrics and models tailored for your institution
• Sharing data and reports in organized individual and staff meetings
• Evaluating how your prospect management system has contributed to moves management and solicitations

The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.

About Your Faculty:

Ashley Brown is the Director of Prospect Research and Analytics at California Lutheran University. In this role, she has helped Cal Lutheran strengthen its research and prospect management practices to integrate analytics and reporting to better serve the needs of the university’s development officers. Before joining Cal Lutheran, Ashley entered the research field while at Clinton Global Initiative in New York in their Membership and Sponsorship department.

Ashley is currently on the board of the local Association of Fundraising Professionals chapter. A two time graduate of University of California, Santa Barbara, she earned her Bachelor of Arts degree in Communications and her Master of Arts degree in Global and International Studies, with an emphasis in Political Economy and Development.