2017 Washington State Society of Orthodontists
Doctor and Staff Annual Meeting

e are excited for this year's WSSO meeting at the Meydenbauer Center in Bellevue on Friday, February 17, 2017 where we will welcome speakers:

Morning Sessions:

• For doctors and administrative staff:  YES to Treatment:  Case Acceptance Skills for the Orthodontic Practice with author, speaker and case acceptance specialist Landy Chase, MBA, CSP
• For clinical staff:  Capture the Perfect Smile: Patient Photography Made Easy - Rita Bauer, Faculty of Dentistry, University of Toronto & Bauer Seminars, Inc.

Afternoon sessions:

• For doctors:  Esthetic Orthodontic Treatment with Low Cost Acceleration - Tom Pitts, DDS, MSD
• For clinical and administrative staff: Improve Your Image(s) - patient photography for patient documentation and preparation of effective marketing material - Rita Bauer, Faculty of Dentistry, University of Toronto & Bauer Seminars, Inc.

See below for more details on each course offering

Register today!!!

Register Now! 

Course Topic Specifics

Morning session for doctors and administrative staff:
YES to Treatment:  Case Acceptance Skills for the Orthodontic Practice with author, speaker and case acceptance specialist Landy Chase, MBA, CSP

You are in an increasingly competitive profession in which patients are often evaluating several options for their treatment needs.  In this environment, your success is no longer dependent upon persuading visitors to invest in treatment; now they must be persuaded to do so at your practice.  This shift means that you need a new set of skills for continued success.  Your instructor is a well-established, internationally active expert in this area who has worked with over one hundred practices in the last three years alone.  He is an industry outsider who has developed a practical and highly effective methodology for improving case acceptance rates. In this groundbreaking session, your presenter will cover:

• Brave New World:  Where Your Future Growth Will Come From
  
• How to Be the Practice of Choice with "Shopper" Families
  
• How to Structure Your Fees to Avoid Losing Good Cases
• Common-Sense Strategies for Minimizing Bad Debt
• How to Structure the High-Value Doctor Consultation
• How to Design Take-Home Materials the Improve New Starts
• How to Shorten the Decision Process with Prospective Patients
• How to Win Competitive Cases as the High-Fee Option

Morning Session for Clinical staff:
Capture the Perfect Smile! Patient Photography Made Easy with Rita Bauer 

The importance of quality facial and intra-oral photography for patient documentation in a dental practice cannot be underestimated.

A picture says more than a thousand words when communicating with the insurance companies and the dental laboratory.  Photography will help your patient understand their treatment plan and increase case acceptance.  By showing your before and after photographs of similar conditions you will get your patients to ask for dental procedures they did not know were available.

What you will learn...
Cameras and accessories selection for dental and hobby photography:
- What is the best camera for dental photography?  Decide which digital camera is best suited for your practice and see which retractors, mirror, backgrounds and gadgets make clinical photography easy. 
Techniques for Standardized Patient Photography:
- Clinically correct views, using the right retractors and mirrors
Digitizing Radiographs, Plaster Cast and Illustrations for Case Presentations:
- Photographic techniques to capture all relevant material with your digital camera

Afternoon session for doctors:
Esthetic Orthodontic Treatment with Low Cost Acceleration with Tom Pitts, DDS, MSD

Topics to be covered:

Afternoon session for clinical and administrative staff:

Improve Your Image(s): Preparation of Marketing Materials and Photography for an Effective Website with Rita Bauer

It's all about how you present your image!  In a world of quick clickers and impatient scrollers, it's important to instantly grab the attention of your potential clients.  High quality photographs will show off your great practice, your awesome team, and the beautiful smiles you create.

Nothing reassures a new patient more than seeing the great results you have achieved.  Get some great ideas for marketing material with YOUR patient pictures that will give your website that WOW feeling and learn the tricks for your fun "paparazzi" pictures that will make the rounds on social media, showing their friends and family that YOURS is the dental practice to choose.

Learning Objectives for the afternoon:

• How to use your clinical photographs to help the patient understand and accept the treatment plan
• Preparation of marketing material with patient photographs to create a buzz about your practice
• Take creative glamour shots for your patient gallery and team portraits
• Capture relevant images to keep your web site fresh and current looking
• Before and After Patient Gallery, Case Presentations
  - Before and after treatment photos help your patients understand the proposed treatment and reassure them that you can give them that beautiful smile
• Doctors, Team and Patient Portraits:
  - NO MORE MUG SHOTS!  Find the photogenic side in everybody and learn how to pose to get a great portrait of your team and your patients. Create a compelling “Make-over” photographic series of your patients and they will feel like a star!
• Photobombs and Selfies for Effective Marketing
  - Recognize how you can take awesome “candid” photos that everybody wants to share. Your patients will spread the word about your great practice on social media.
• Architectural Office Photographs:
  - Make a visual tour of your practice by using the advanced settings in your point and shoot camera and take the pictures like a Pro!