BBVA Compass: Marketing Your Business
Solve the Marketing Puzzle for Your Business 

Identify your most relevant marketing goals and design appropriate marketing strategies to achieve those goals. A light lunch will be served during this workshop.

This introduction to marketing will help you identify your most relevant marketing goals and design appropriate marketing strategies to achieve those goals.  It will address how to identify your target market, how to use marketing research to better focus your marketing efforts, explain how to define and build your brand, and how to evaluate which marketing options to use and how best to use them.

About the Presenter: Steve Price

Steve has 30 years experience in the marketing and advertising industry with focus on consumer products and services. He served in account management positions as well as overall company management for regional/national/global advertising agencies and worked with clients from a variety of industries. For about 8 years he taught marketing and advertising classes at the university and community college level.

Contact information: sm.price@yahoo.com

Convenient parking is available to the left of the building behind the strip shopping center on the surface lot which faces the railroad tracks.  On the day of the event, please ask for a temporary parking permit to place on the dashboard of your car.