When

Saturday January 14, 2017 from 11:00 AM to 3:00 PM EST
Add to Calendar 

The subject matter for today's workshop is below.
To view or download a PDF of the entire 5-session curriculum, CLICK HERE. 

SESSION 1
Internet Marketing in 2017

During the last ten years or so, the balance of power between buyer and seller has changed dramatically. Now, the buyer is behind the wheel and your job, as a marketer, is to be in the right place and at the right time to attract them to you.  

 In Section 1, we cover the intricacies of digital marketing in the “2017 Marketplace of Ideas and Information.” The internet has changed Marketing and advertising profoundly and you need to understand about the strategy, tools and the tactics available to you to promote yourself and your business strategy effectively through both organic search and  paid advertising (PPC). At the completion of this course you will take away an understanding of the mental framework needed to succeed in today's marketing world. 

  • Inbound Marketing - Why Digital outreach is so much more effective than traditional marketing.  
  • Real life example of brands doing great digital marketing campaigns  
  • Buyer personas 
  • Buyer journey funnels (no one pays when you ask them, they pay when they are ready) 
  • Keyword Research 
  • Working in a mobile first world 
  • Listening as a strategy - Creating a system of learning and The Scientific Method (experimentation and failure followed by success). 
  • Tools of the trade 
  • Content formats: written, video, graphics and audio 
  • Create Original, Curated, Repurposed Content, and Newsjacking 
  • Reporting 
  • Creating a Digital Marketing Machine - Create, Distribute, Analyze, Repeat 

Where

Science, Industry and Business Library (SIBL) 
188 Madison Avenue
Between East 34th and East 35th Streets
New York, NY 10016  

 
Driving Directions 

Contact

SCORE NYC Workshop Committee 
SCORE NYC 
212-264-4507 
workshops@scorenyc.org

 

Digital Marketing Master Class, 1st of 5 Sessions 

This Digital Marketing Masterclass is designed for those who are ready to take their Internet Marketing and Ecommerce efforts to a highly effective level. 

  • 5 sessions, 4 hours each (11am to 3pm, with 1 30-minute break)
  • Dates are Saturdays:  
    January 14, February 4, February 11, March 4, April 15
  • 17 1/2 hours of instruction

This series is jampacked with education, information, resources and instruction about how to use Marketing Technology tools that are free in some cases and low-cost in others.  

If you are ready to embrace Online Marketing wholeheartedly and reach customers consistently, gain a knowledge of the Marketing Technology landscape and if you are serious about promoting yourself and your company or nonprofit digitally, then this is the series for you.   

Digital Marketing is a reality of twenty-first century marketing and if you're not reaching your customers effectively, chances are your competition is or will soon.   

At the end of this series you'll be ready to compete online.  

Topics covered are:  

  • The Digital Marketing Ecosystem 
  • How to build a Digital Marketing System that you can afford. 
  • The strategies and tactics that will make you an effective Digital Marketer and ECommerce success. 
  • An understanding of the tools of the trade that will save you time and money. 
  • A thorough understanding of how to profitably use Google AdWords, Facebook, Instagram, LinkedIn, Twitter, Snapchat, Pinterest and more. 
  • Keyword Research – The backbone of your Digital Marketing effort. 
  • Search Engine Optimization (SEO) 
  • Search Engine Marketing (SEM) 
  • Social Media Marketing (SMM) including deep-dives into Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn and more. 

At it's conclusion you'll be ready to use Digital Marketing effectively and economically to outperform your competition, reach your target audiences and optimize an Ecommerce effort that produces increasing sales. You'll come away with a large compendium of Digital Marketing Technology Tools (MarTech), resources and the knowledge of where to find the Digital Marketing information that you'll need to stay ahead of the game.  

If you're serious about building your business through effective marketing in the 21st Century -- this is the series for you.

 

Presenters:

Maurice Bretzfield
  Maurice discovered the internet in 1994 and has pursued
 Digital Marketing ever since. The founder of two Digital
 Marketing startups, he has represented The Disney Company,  The Microsoft Corporation, MTV, Sony Music and many more.  

 

Kenny Soto 
Kenny is a SCORE NYC Resource Volunteer and an expert in Personal Branding and Digital Marketing. Currently employed in the B2B marketing space, Kenny creates social media marketing strategies for various clients, focusing mainly on creating conversations for lead generation.

With Special Guest Speakers



Workshop fees: Series of 5 sessions $350; Single session $99