Saturday January 14, 2017 from 11:00 AM to 3:00 PM EST
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The subject matter for today's workshop is below.
To view or download a PDF of the entire 5-session curriculum, CLICK HERE.
Internet Marketing in 2017
During the last ten years or so, the balance of power between buyer and seller has changed dramatically. Now, the buyer is behind the wheel and your job, as a marketer, is to be in the right place and at the right time to attract them to you.
In Section 1, we cover the intricacies of digital marketing in the “2017 Marketplace of Ideas and Information.” The internet has changed Marketing and advertising profoundly and you need to understand about the strategy, tools and the tactics available to you to promote yourself and your business strategy effectively through both organic search and paid advertising (PPC). At the completion of this course you will take away an understanding of the mental framework needed to succeed in today's marketing world.
Science, Industry and Business Library (SIBL)
188 Madison Avenue
Between East 34th and East 35th Streets
New York, NY 10016
SCORE NYC Workshop Committee
This Digital Marketing Masterclass is designed for those who are ready to take their Internet Marketing and Ecommerce efforts to a highly effective level.
This series is jampacked with education, information, resources and instruction about how to use Marketing Technology tools that are free in some cases and low-cost in others.
If you are ready to embrace Online Marketing wholeheartedly and reach customers consistently, gain a knowledge of the Marketing Technology landscape and if you are serious about promoting yourself and your company or nonprofit digitally, then this is the series for you.
Digital Marketing is a reality of twenty-first century marketing and if you're not reaching your customers effectively, chances are your competition is or will soon.
At the end of this series you'll be ready to compete online.
Topics covered are:
At it's conclusion you'll be ready to use Digital Marketing effectively and economically to outperform your competition, reach your target audiences and optimize an Ecommerce effort that produces increasing sales. You'll come away with a large compendium of Digital Marketing Technology Tools (MarTech), resources and the knowledge of where to find the Digital Marketing information that you'll need to stay ahead of the game.
If you're serious about building your business through effective marketing in the 21st Century -- this is the series for you.
Maurice discovered the internet in 1994 and has pursued
Digital Marketing ever since. The founder of two Digital
Marketing startups, he has represented The Disney Company, The Microsoft Corporation, MTV, Sony Music and many more.
Kenny is a SCORE NYC Resource Volunteer and an expert in Personal Branding and Digital Marketing. Currently employed in the B2B marketing space, Kenny creates social media marketing strategies for various clients, focusing mainly on creating conversations for lead generation.
With Special Guest Speakers
Workshop fees: Series of 5 sessions $350; Single session $99