UMTRI Automotive Futures and UM-SMART are teaming up to present their 3rd annual New Mobility conference as an annual feature of UMTRI’s Focus on the Future Automotive Research Conference Series. This year’s focus is ‘Mobility as a Service: the Emerging Mega-Market’.

Mobility–as-a-Service (MaaS) represents a paradigm shift in personal transportation and the transportation industry at the same time. Among other things it enables the user to access, integrate and pay for a diverse range of transportation modes and services (both public and private) through a common information and payment platform. Just like your phone package includes text, data, email, and calls, your mobility package could include rail, bus, automated car share, bike share and ferry rides that are seamlessly connected.

This half-day conference will investigate the growing Mobility-as-a-Service (MaaS) trend within the emerging New Mobility meta-market. It will focus on the new business models, technologies, and policy innovations that are making smart and sustainable mobility a profitable reality both here and around the world – to the tune of multi-trillions of dollars.

We plan to zero in on the tough questions related to the mobility landscape and MaaS’s role in it. For example:

• What are the market opportunities in the growing Mobility-as-a-Service space?
• How does MaaS impact mobility suppliers and consumers?
• What seem to be the barriers to implementation of MaaS?
• How is federal, state and local government supporting MaaS-like development?
• Who will drive the MaaS evolution - private sector or public sector-or both?
• What are some of the new partnerships emerging locally and globally to advance MaaS?
• What is the role of automation and connectivity on this broader landscape?
• How can new insurance and liability policy models contribute to MaaS success?