Marketing for the 21st Century small business is more dynamic and challenging than ever. Discover how to effectively and efficiently use marketing tools. Gain insights to understand and reach your customer, analyze your industry and business environment and differentiate between branding, advertising, and grassroots marketing techniques.
Instructor: Blaine Greenfield has 35 years of teaching experience as a Marketing Professor at the community college, university and graduate levels. At the same time, he operated his own consulting firm-providing marketing assistance to small and medium-sized businesses, as well as to non=profit organizations. Blaine has spoken groups throughout the country, and he has served as a mediator and/or arbitrator in over 2,500 cases.