No Fee Seminar

Tuesday, April 4, 2017 from 6:15 PM to 8:00 PM

Marketing 101: How to Build Demand

Marketing is vital in a business to give direction, to help to set goals and objectives that will contribute to business success, and to ensure that everyone involved is focused on the same targets. This introduction to Marketing will touch on the importance of Product, Place, Promotion, Price, and Profit to give your business a competitive edge.

Topics covered:

What is Marketing - and why do I need it?

The "5 P's" of Marketing

Marketing vs Advertising

The importance of the Marketing Plan

Developing your business brand

Online marketing and social media strategies

Presenter: Dr. Irene Abrons She was raised in a conservative Christian home, in Hutchinson, Kansas. After college, she moved to chicago to work in the television industry. After receiving her M.B.A. she began working in  Higher Education as well as an Executive Business Coach. She recently completed her Doctorate Degree in Business administration and is currently a professor at Kendall College where she teaches business and marketing courses.