Powerful Results - Measuring your Results for Maximum Impact- East Providence 

If you aren't measuring, you aren't marketing.  Once your campaign is designed and delivered via email inboxes or social media platforms, the next step is to increase your audience engagement by watching how people respond to your content and offers, and then using that knowledge to improve future results.  

Register Now!

Now is the time to learn what data matters and how to use it to get your audience to take action in 2017. You'll learn:

• how to track open and click through rates
• how to segment your list for better results
• tips for increasing your email open rates
• goal-setting and analyzing campaign trends

Join us for this fast, info-packed seminar packed with tips, techniques and tools to help you navigate the do’s and the don’ts for your own marketing! 

BIO: Michelle Girasole 

Michelle is a 25-year veteran of the digital marketing arena.  An award-winning author, innovator and entrepreneur, Michelle helps small businesses grow using online marketing strategy, PR and events.  She teaches a variety of marketing workshops in Rhode Island for Constant Contact, helping business people learn to use the online marketing platform, which she has enjoyed doing since 2003.  

Michelle is the co-author of "The Sassy Ladies Toolkit for Startup Businesses” and a graduate of the College of Business at the University of Rhode Island, where she received her BS in Marketing and her MBA.  She is the co-founder (with Bob Salvas) of the Momentum Club, a small business growth support group. She is a Girl Scout leader and volleyball coach, and resides in Wickford, RI with her husband, Rich, and two children.