Thursday, July 20, 2017 from 11:15 AM to 2:00 PM CDT
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United Way of Southwestern Indiana 
501 NW 4th Street
Evansville, IN 47708

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June Miller 
United Way of Southwestern Indiana 

Fundraising: Donor Communications That Engage and Retain Donors 

If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” It’s one of the hottest topics of discussion in the nonprofit sector. But what is donor retention? And why is it important?
This workshop will focus on how to effectively communicate with your donors in order to increase your retention rates. We will also focus on what can be done about retaining donors and building donor loyalty based on the principles of Dr. Adrian Sargeant and Tom Ahern, two of the foremost authorities on donor communications! We will show examples of their principles in action via various kinds of written and digital communications. The results of improved donor communications can be astounding when put into daily use. After all: it’s not about you. It’s about the donor. 

Presented by Steve Shattuck, Bloomerang.

Sponsored by the Indiana Nonprofit Resource Network.

Cost: $20 (includes lunch)

The Indiana Nonprofit Resource Network (INRN) is a regionally-based service providing affordable, accessible, and high quality public and and private workshops. INRN staff members also provide consultation and facilitation services for all Indiana nonprofits. The Network is coordinated by the Indiana Association of United Ways and has received generous support from the Lilly Endowment since 1994. INRN works as a team with Indiana United Ways and many other nonprofit partners to meet nonprofit training and development needs and implement innovative programs.