Who Should Attend
Mid-level Advancement Professionals - For staff who already know the basics and need to refine skills in defined areas.
- Chief Advancement Officers
- Development Directors
- Major Gift and Planned Giving staff
- Prospect Researchers
- Campaign staff
Annual Fund Pipeline – Identifying Your Next Major Gift Donors
In a comprehensive development program, annual fund donors should be in the pipeline for our next major and planned gift donors. But we don’t often take the time we need individually and collectively to review our Annual Giving reports and other key data to identify and track those donors who have all the indicators of being our next Major Gift donors. By doing so, we miss key opportunities to engage some of our best prospects for current and future initiatives.
This program will articulate the ways in which you can uncover those prospective major donors from within your closest constituents based on capacity, interest, and most importantly, their previous demonstration of support through your annual giving program. It will be a great, topical and direct presentation by the Gonser Gerber Institute that you won't want to miss!
Here are the main points we will cover at this webinar:
•Methods to Uncover Prospects
•Internal and External Resources Available
•Analysis of Your Donor Data-Narrowing the Field
•Selecting the Right Research and Reporting Tools
•Roles of Annual Giving Team, Gift Officers, and Research Staff
•Building Prospecting Networks Within Your Team
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
About Your Faculty
Brett Evans has over 16 years of professional experience, primarily in fundraising and administrative roles within the higher education and nonprofit sectors. In his current role at Columbus State University (his alma mater), Brett manages a portfolio of donors and leads the CSU Fund in support of multiple institutional priorities, five colleges, and athletics.
Prior to joining CSU’s advancement team, Brett served as Director of Development at Auburn University and Director of Development for Kid One, a nonprofit organization in Birmingham, AL. He also served as an administrator within the UAB School of Medicine. Brett holds an MPA from the University of Alabama-Birmingham and a BS in Political Science from Columbus State University.