Thursday February 23, 2017 from 9:30 AM to 12:00 PM CST
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Metropolitan Regional Arts Council 
2324 University Avenue West
Suite 114
St. Paul, MN 55114

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Bethany Whitehead 
Metropolitan Regional Arts Council 

Getting the Word Out: Navigating a Multi-Platformed Media World 

Getting the word out about your organization, your event, or your news takes concerted effort. It’s no longer a guarantee that “if you build it, they will come.” The standard press release — on its own — is not enough to ensure your organization will be seen or heard. Your message is best amplified with a sustained and focused approach that combines social media with old-school PR-style tactics.
Spending time understanding the new world of public relations and how it has expanded, morphed, and continues to evolve, will ensure you get the most from your efforts.
This session is geared to arts organizations with a basic understanding of promoting and marketing events who are desiring a deeper ability to develop and implement a media plan.

Presented by Ann Benrud

Ann Benrud is the Director of Communications and External Relations at the Minneapolis College of Art and Design and has held communications/marketing positions with the Minneapolis Institute of Art, the Weisman Art Museum, and the University of Minnesota Medical School. Prior to this, she began her career in the newspaper business, working as the features editor for
t he Springfield News-Leader in Springfield, MO.
In addition, Benrud has consulted with a variety of arts and cultural organizations including the Minnesota Museum of American Art (St. Paul, MN); Banfill-Locke Center for the Arts, (Fridley, MN); Plains Art Museum (Fargo, ND); and National Alliance of Media Arts + Culture (San Francisco, CA). Additional nonprofit social service clients include: Hunger Solutions of Minnesota; and the Minnesota Department of Health’s Newborn Screening Program. Benrud has also provided volunteer services for the following nonprofit organizations: Clare Housing, WomenVenture, and Crescent Cove (formerly Children’s Lighthouse of Minnesota).