500 W. Madison St., Suite 1150 Chicago, IL 60661 - 312 353 4540 - www.scorechicago.org

Friday, April 14, 2017 - 8:45 AM to 12:00 PM

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2 - Plan for A Successful  Business 

A Great Business Plan Leads to Success 

A thoughtful and well-executed business plan is the first step for every potential entrepreneur. Good planning increases the odds of success. This workshop covers the essential elements of business plan development. Topics include: setting goals and objectives, preparing marketing and financial plans and defining action steps to attain appropriate goals. With a good plan, build your road map to success.

•Establish the information needed for a detailed Business Plan.
•Create the Environment of the Company, Product or Service that will be the basis of this Plan;identify the Operations, Marketing Approach and Financial Implications.
•Establish Pro Forma P&L Statements, utilizing three Revenue Scenarios—Aggressive, Modest and Slow Revenue Growth.
•Identify the Risks you’ll face within each Pro Forma P&L Statement. Select the Most Likely Growth Scenario.
•Develop the Expected Cash Flow from the Chosen Growth Scenario, Loan Needs   and Expected Payback to Investors/Yourself.
•Prioritize your Action Steps, recognizing those that are Absolute Musts, Very Important and Less Important In essence, you’re creating a Time Line/Calendar for the tasks you’ll undertake to accomplish your Growth Objectives.
•Create your Plan and the last critical item, the Executive Summary; note, this Summary must portray your view of the Business Opportunity as Positive, Enthusiastic and Succinct. Ideally presented on one page.

Presenter: Aaron Lebedow Co-Founder and Chairman of a global marketing consulting organization which served senior management of Fortune 500 companies; assessed these companies' market environments in terms of growth, technological threats/opportunities and competitive positioning. 
The consulting disciplines that were the focus of his firm were included in the development of his clients’ Business Plans:
* New Product Needs/Assessments * Acquisition Assessment/Divestiture
* Market Size/Growth * Competitive Position/Future Strategy 
* Technology Evaluation * Distribution Channels
* Product Planning/Diversification * New Markets/Geography Entry
* Adjunct Professor who taught Business Planning at the University level.

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REGISTRATION FEE $50.00